Shopper Marketing Lead

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!
Shopper Marketing Lead (yoghurt)
*12 MONTH MATERNITY COVER*
Bega Group are recruiting a Shopper Marketing Lead (yoghurt), to join the Retail Marketing & E-commerce team. The team has recently expanded to ensure we are meeting the needs of the market. We are refreshed, exceptionally equipped, and super excited about achieving even more impactful results in 2024!
You will manage the retail marketing plans for Yoghurt across all customers and channels, inclusive of Foodservice. Lead, review and optimise insight led, omni-channel activity that delivers commercial growth outcomes for our retail partners, the category and Bega Group.
You will join a dedicated and high performing team, that work collaboratively with the wider business to achieve outstanding and celebrated results. This role is suited to applicants that understand the demands of FMCG. You will be excited and driven by a fast-paced environment and able to juggle conflicting priorities with ease. This is a brilliant opportunity to make an impact on the commercial performance of some of Australia’s most loved brands!
Responsibilities
Lead the development, execution and evaluation of the shopper marketing plan across a portfolio of market leading brands, across all customers, channels and geographical territories
Review and optimise retail media effectiveness. Partner with retailer partners to develop mutually beneficial JBPs
Support the overarching e-comm strategy and monitor performance of digital marketing campaigns, inclusive of search investment strategy
Manage, track, and optimise a significant trade marketing budget
Work independently to collate and analyse data using predetermined tools, methods, and formats to create standard insights
About you
Strong Shopper/Trade Marketing or Brand Manager experience
Understanding of FMCG preferred
Working in a collaborative environment and being autonomous (effectively managing own time and resources)
Technology savvy, analytical and process orientation
Digital and media experience desirable
Bega Group Story
Bega Group is home to many trusted and iconic food and beverage brands. Whether it’s VEGEMITE on toast, a Yoplait yoghurt, a Big M on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.
Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!
Life at Bega Group
Company culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we’re committed to fostering a supportive and agile work environment for our team.
Join a dedicated, forward-thinking and innovative culture
Grow with us, through opportunities for career development and progression
Contribute by giving back to your community through charities we partner with
Access to mental and physical health programs through our wellbeing portal and programs
Enjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insurance
Applications
At the Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, ****** orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.
We will accept applications from all people with the right to live and work in Australia