SMO PPC Digital Marketing Expert

The ideal candidate will oversee the online marketing strategy for the organization by planning and executing digital marketing campaigns. This candidate will launch advertisements and create content to increase brand awareness. This candidate will have previous marketing experience and be able to monitor the company's social media presence.

Responsibilities

Responsible for the successful management of digital strategy.
Developing and implementing strategies for companies’ social media sites focusing on Facebook, Twitter, Instagram, LinkedIn, YouTube etc.
Knowing what type of content works best on what platform, optimizing content accordingly.
Create engaging and professional visuals/ content optimized for the platform used and intended audience.
Blogging, creating social media profiles, and managing regular posts.
Gain followers, and create a positive image for the company.
Stay abreast with upcoming social media trends and tools- includes attending networking and educational events, reading blogs, and listening to podcasts.
Analyze and report social media actions and campaigns on a monthly basis for new opportunities.
Manage and facilitate social media communities by responding to social media posts and developing discussions.
Perform research on current benchmark trends and audience preferences.
Monitor trends, activities of main competitors on social media.
Understanding of Google Analytics or any tool & review their Promotion /performance, bounce rate etc.
Any Automation Tool Experience [ like Hootsuite]
Group promotion on various social media channels

JOB REQUIREMENTS

6 Months - 5 Years of experience as a social strategist or similar role
Up-to-date with the latest trends and best practices in SMO
Developing and implementing social media strategies for the websites
Managing profiles and pages on social networking sites including Face book, Twitter, LinkedIn and other community sites.
Posting content on relevant blogs/forums and seeding content into social applications as and when needed.
Monitoring and reporting usage statistics and other relevant data.
Keeping a check on the emerging trends and industry standards in social media.
Conducting research and recommending new social media platforms and opportunities.
Increasing the number of fans, followers on social media networks.
Website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
Excellent Written Skills
Can Create Videos/ GIF / Social media Captions to understand key challenges faced by Client
Strong organizational, time management, and analytical skills
Team player

Qualifications

Bachelor's degree in Marketing or related field
Excellent understanding of digital marketing concepts
Experience with business to customer social media and content generation
Strong creative and analytical skills