Social Media |amp| Pay Per Click |PPC| Expert

MentorKart is a leading online career and Job Tech Platform, with a mission to provide a unique platform to individuals for chasing their goals with the help of active mentoring. They bring together renowned mentors with vast experience and mentees who look for guidance, with the objective of helping people overcome their fear of failure, conquer hesitation, and survive in the face of competition. The company is located in Noida, India and aims to fulfill its mission of enabling mentor-mentee relationships that have the power to transform lives and close skills gaps sustainably.

We are seeking a talented and experienced Social Media & Pay Per Click (PPC) Expert to join our team. The ideal candidate will be passionate about digital marketing, possess a deep understanding of social media platforms and PPC advertising, and have a proven track record of driving successful campaigns.

Responsibilities
• Develop and execute comprehensive social media marketing strategies to increase brand awareness, engagement, and drive traffic to our website or landing pages.
• Create, manage, and optimize PPC campaigns across various platforms such as Google Ads, Facebook Ads, Twitter Ads, LinkedIn Ads, etc., to meet specific business objectives including lead generation, sales, and brand awareness.
• Conduct thorough keyword research to identify high-value keywords for PPC campaigns and optimize ad copy and landing pages for maximum conversion.
• Monitor, analyze, and report on the performance of social media and PPC campaigns using relevant metrics and KPIs. Make data-driven decisions to continually improve campaign performance.
• Stay up-to-date with the latest trends, tools, and best practices in social media marketing and PPC advertising.
• Collaborate with cross-functional teams including content creators, designers, and developers to ensure cohesive messaging and brand consistency across all digital channels.
• Provide strategic recommendations for budget allocation and campaign optimization based on performance insights and industry trends.

Qualifications
• Bachelor’s degree in Marketing, Communications, or related field.
• Proven experience managing social media accounts and PPC campaigns for B2B or B2C businesses.
• In-depth knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, LinkedIn, Proficiency in using PPC advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent written and verbal communication skills with the ability to craft compelling ad copy and content.
• Detail-oriented with strong organizational and time-management skills.
• Certifications such as Google Ads Certification or Facebook Blueprint Certification are a plus.
• Experience with SEO, email marketing, or other digital marketing channels is desirable but not required