Social Media Executive

Position: Social Media Executive

Job Description:

As a Social Media Executive, your primary responsibility will be to develop and execute social media strategies to enhance brand visibility, engage with the target audience, and drive social media growth. You will be responsible for managing multiple social media platforms and implementing effective campaigns to achieve business objectives. This role requires a deep understanding of social media trends, platforms, and analytics to optimize content and drive results.

Responsibilities:

1. Develop and execute social media strategies: Create comprehensive social media strategies aligned with the company's goals and target audience. Identify key platforms and channels to maximize reach and engagement.

2. Content creation and curation: Generate compelling and creative content ideas that resonate with the target audience. Create and curate engaging text, image, and video content for social media platforms. Collaborate with the design team to ensure visually appealing and on-brand content.

3. Social media management: Manage day-to-day activities on various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube. Monitor and respond to comments, messages, and mentions in a timely and professional manner.

4. Community engagement: Foster and grow a strong social media community by initiating and participating in conversations, addressing customer queries and concerns, and building relationships with followers, influencers, and industry stakeholders.

5. Social media campaigns: Plan, execute, and monitor social media campaigns to drive brand awareness, engagement, and conversions. Utilize various tools and techniques to optimize campaign performance and track key metrics.

6. Analytics and reporting: Monitor and analyze social media metrics, including reach, engagement, conversions, and audience demographics. Prepare regular reports on campaign performance, insights, and recommendations for improvement.

7. Stay updated on social media trends: Keep abreast of the latest social media trends, features, algorithms, and best practices. Explore new platforms and opportunities to expand the brand's social media presence.

8. Collaboration and coordination: Collaborate with cross-functional teams such as marketing, content, design, and customer service to align social media efforts with overall marketing initiatives. Coordinate with external agencies or vendors, as required.

Job Type: Full-time

Schedule:

Day shift
Ability to commute/relocate:

Mumbai, Maharashtra: Reliably commute or planning to relocate before starting work (Required)
Experience:

total work: 1 year (Preferred)
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