Social Media Marketing Specialist

What makes Salad Days a GREAT fit for you? When you join the Delhi NCR’s leading healthy

food brand, you’ll be part of a team that values creative ideas, concepts, freedom of working,

personal growth, and intellectual courage while growing personally and at company levels to

make the right decisions on their key initiatives.

Through constant learning, discovery, and collaboration, you’ll not only help Salad Days to

accomplish its mission-critical priorities but also grow your career and the scope of the impact

across the industry. Our work culture demands dedication and a ‘free-flowing state’ that is

rewarded with opportunities. If you are looking for a company that has carved its own path and

will inspire you to do the same, this is the place for you.

About Role:

We are looking for a Social Media Marketing Professional based out of Delhi NCR who will help in creating a strong brand identity by forming a credible, interactive, and aesthetically creative social presence. You would be responsible for aligning brand communications and social creatives through social channels and creating a strong brand presence and storytelling. You will be the first point of contact for the online community, thus being a social bug who loves to develop a deeper relationship with every interaction would be pivotal.

This is a full-time role, based at our HQ in Gurugram, Haryana.

Roles & Responsibilities:
• Conceptualize, develop, write, and deliver daily social media content to relevant communities that support business goals as per brand identity.
• Create actionable plans to both grow and maintain followers across our social media channels and diversify strategies on various platforms for business purposes.
• Take ownership of all of our organic social media activities and engagement. (LinkedIn, Facebook, Twitter, Instagram, YouTube, etc.)
• Maintain a comprehensive social media calendar and act as a project manager to ensure deadlines and goals are met.
• Work with our Creative Team to produce channel-specific content, provide audience insights, and optimize content by channel.
• Monitor and track hashtags, trends, and new platforms to scale and expand our social media presence.
• Maintain a consistent voice, personality, look and feel for the brand across all social media.
• Work towards consistently achieving and exceeding key brand and growth KPIs and adjust activities for maximizing traffic and engagement.
• Attend to incoming queries from followers and customers on social platforms with diligence, empathy, and care.
• Work closely with colleagues across the marketing and sales teams to understand the prospective customer journey, and apply insights to your captions, comments, and other creative assets.
• Engaging and connecting with the Kitchen and NPD departments in the office in terms of capturing the organization’s culture and buzz for social media communication.
• Engage in company events and take social media photos & do reels for social media to engage our audience.

Required Skills & Qualification:
• Bachelor’s or Master’s degree in a related marketing discipline or Relevant work experience.
• 1-3 years of Social Media Marketing experience working with LinkedIn, Facebook, Instagram, and Twitter, and in an organic capacity.
• Creative social media writer and storyteller with a knack for copywriting.
• Prior experience with social media monitoring, publishing, and listening platforms, with a proven track record of growing brand presence.
• Excellent English verbal and written communication skills (communication style is professional, and diplomatic, though with a sense of humour.)
• Hands-on experience with Canva or similar tools.
• A self-starter, with the ability to work in a team environment with minimal oversight.
• Not scared of working in a fast-paced environment.
• Passionate about social media channels, new formats, and marketing trends.
• Excellent organization and time management skills, team player, and strong attention to detail.
• Energetic, proactive personality, not scared of taking the initiative and engaging with people.
• It would be a bonus if you have an inclination toward Food & Beverage/ Nutrition/ Fitness/Lifestyle.

Expected Pay: Upto 3.6 Lacs per annum

Note: We work 6 Days a week. +.30 A.M. - 7.30 P.M.

Preference for candidates who can join immediately