Social Media Marketing Specialist

Required Experience
• Facebook Business Manager: 2-3 Years.
• Must have experience managing Google ad spend.
• We are looking for a driven Social Media Specialist, who have hand on experience on paid Facebook ads along with Google ads to generate leads for B2B companies and sales for B2C companies.

Responsibilities
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.
• Generate, edit, publish, and share daily content (original text, images, video, or HTML) that builds meaningful connections and encourages community members to act.
• Set up and optimize company pages within each platform to increase the visibility of the company’s social content.
• Moderate all user-generated content in line with the moderation policy for each community.
• Create editorial calendars and syndication schedules.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
• Collaborate with other departments (customer relations, sales, etc) to manage reputation, identify key players, and coordinate actions
• You will manage and execute multiple ad campaigns including but not limited to audience research, account setup, campaign configuration and implementation.
• * Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
• * The ability to deploy an effective lead nurturing campaign strategy.
• * Perform post-campaign analysis to determine performance and ROI.
• * Provide regular reporting on client ad performance to the project management team and to senior management.
• Develop and continuously optimize ad creative, ad copy and landing pages.
• Work with all aspects of Social Media advertising including but not limited to automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimization.
• Hands-on experience on tools like:

Spyfu

GA4

SemRush