Specialist| Social Media Content Creation

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Specialist, Social Media Content Creation

Initial term: 6 months

Client: Fortune 100 Food & Beverage / Consumer Packaged Goods

Travel: 10%

This is a 6-month, 35-hour/week contract role. Remote candidates will be considered.

Must include a link to portfolio that demonstrates content creation expertise with TikTok.

We are searching for a motivated self-starter with a passion for producing engaging video and static content for social media platforms like TikTok and Instagram for two of our brands: Hot Pockets and DiGiorno. The ideal candidate is confident being in front of or behind the camera, savvy in graphic design for the digital space, hyper-creative, has a passion for online trends, loves the food and pizza/snacking industry, and is fired up about pioneering new creative tactics to drive engagement with Gen-Z consumers.

PRIMARY RESPONSIBILITIES:

• Social Listening: Perform listening across channels to identify relevant trends and opportunities for content that allows the brands to drive engagement and relevancy.

• Develop and Pitch Creative Ideas: Generate and present innovative concepts for both static design and lo-fi lifestyle video content to be published on TikTok and Instagram that strategically ladder back to brands’ overall strategy and ambition.

• End-to-End Content Creation: Design, produce, edit, and copywrite for all social content across TikTok and Instagram.

• Perform On-Camera: Serve as on-camera talent as needed, bringing energy and engagement to each piece of content.

• Analyze and Optimize Performance: Track content performance metrics and share continuous optimization strategies to garner more engagements, reach, followers, etc.

• Stay Trend-Savvy: Keep up to date with the latest trends and formats in short-form content to maintain relevance and audience appeal.

• Collaboration: Bring forward social led ideas and continuously collaborate closely with Community Manager and brand team to execute strategies.

REQUIRED EDUCATION AND EXPERIENCE:

• Bachelor’s Degree preferred, not required.

• Minimum of 1-3 years’ experience in content creation and/or social media management representing a brand or organization.

• Strong content creation skills that are distinctive and reflect the brand’s strategy and voice.

• Demonstrated ability to think creatively and have a strong understanding of culture.

• Proficiency with Adobe Photoshop, Illustrator, Canva Pro, InShot, CapCut, social media platforms – Instagram, TikTok and video editing knowledge required.

• Exceptional understanding of the social media landscape inclusive of Instagram and TikTok.

• Ability to synthesize data to identify insights to inform creative content and opportunities.

• Exceptional communication (written and oral) skills.

• Experience successfully managing multiple projects simultaneously, self-direction, and collaborating successfully with multiple stakeholders and teams.

• 10% Travel required - Travel to Solon, OH for onboarding/training and as needed

PREFERRED EXPERIENCE:

• Experience using social listening and publishing tools.

• Previous experience working with large brands and partner agencies