Sr. Brand Manager – Frozen, Hydration & Snacking

All Posting Locations: Toronto, ON, CA
Job Functions: Marketing
Date Published: April 17, 2025
Ref#: R-8+116

ABOUT THE ROLE
Job Description
Reporting into the Head of Marketing & Strategy, Easy Meals Made Better, the Sr. Brand Manager, Frozen, Hydration & Snacking will own and build the long-term strategy for Kraft Heinz’s portfolio of brands and deliver the operating plan.

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success, while driving revenue and profit. As a Senior Brand Manager, you will be at the center for some of the biggest decisions we make.

This role defines the product mix, pricing, packaging, and advertising and promotion strategies for your brands, informed by a deep understanding of the consumer, customer and category dynamics. With oversight of the P&L, you’re accountable for delivering profit, volume, and market share objectives. You will be responsible for building consumer and customer demand for your business and implementing your marketing initiatives through cross functional team leadership. This role requires strong collaboration with the Insights, Communications and Innovations teams to bring compelling campaigns and new products to market.

The ideal candidate will possess a blend of leadership, creativity, strategic thinking, data-driven insight and project management skills.

Responsibilities:

Brand Strategy & Annual Planning: Own, build and deliver both annual and long-term brand strategy and financial operating plans.
Business Delivery & Leadership: Own the P&L for your portfolio and have accountability for delivering NSV, profit, tonnage, and market share objectives. Define the product mix, pricing, packaging, and promotional strategies for your brands. Lead monthly business management rituals, including demand forecasting, consumption and financial review. Ensure timely communication with key internal stakeholders on issues and activities.
Insights to Action: Use consumption (Nielsen), business analytics and collaboration with CIS to develop a deep understanding of the business, consumer and category. Leverage this understanding to build insights and create action plans that drive growth and HHP.
Innovation: Articulate the role of innovation in supporting Brand Strategies, and collaborate with Innovation team to build pipelines to drive future growth. Lead launch ‘go to market’ activities. Lead renovations and optimization projects.
Communications: Collaborate with Comms and Omni teams to deliver full funnel consumer engagement plans that support Brand Strategies and drive Brand Equity measures. Manage the marketing budget.
Partnership: Lead cross-functional teams that includes finance, sales strategy, consumer insights, innovation, communications, operations, and shopper marketing. Partner with Sales to represent the Brands to customers as needed.
People Leadership: Coach, develop and engage team of 2 direct reports
Other projects and
Qualifications:

7+ years of cumulative business experience including 4-5+ years of core Marketing experience (e.g. creation of brand plans, new product launches, providing creative direction, building and executing consumer promotions)
Demonstrates initiative, urgency and leadership, with a strong drive for results
Operates with agility, with solid problem solving and simplification skills
Has entrepreneurial spirit and is comfortable navigating the unknown. Is willing to try new things and is comfortable learning by ‘failing fast’
Proven analytical capabilities in interpreting and driving action from data
Ability to influence, lead cross functional teams, and work through others
Consumer obsessed, with the ability to identify market trends and key insights
1-2 years of people leadership experience
Outstanding verbal, written and interpersonal communications skills
Excellent organization and project management skills. Ability to prioritize and manage multiple projects at once
Kraft Heinz is committed to creating a diverse and inclusive environment and is proud to be an equal opportunity employer. All qualified candidates will be considered for opportunities, regardless of race, religion, faith, creed, age, ethnicity, marital status, gender identity, ****** orientation, or disability. Job seekers with disabilities who require accommodation during the recruitment process or would like more details about accessibility should contact: accessibility@kraftheinzcompany.com.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz’ strategy and values.

New Hire Base Salary Range:

$143,800.00 – $17+,700.00

Bonus: This position is eligible for a performance-based bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future, we offer plans tailored to meet you and your family’s needs. Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.

You’ll be able to participate in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors, for example:

Physical – Medical, Prescription Drug, Dental, Vision, Screenings/Assessments

Social – Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training

Emotional – Employee Family Assistance Program, Wellbeing Programs, Family Support Programs

Financial -Savings/Pension, Life, Accidental Death & Dismemberment, Disability, Discounted Perks

Location(s)

Toronto – Queen’s Quay – Headquarters

Kraft Heinz is an Equal Opportunity Employer – Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact NAZTAOps@kraftheinz.com for assistance.
MARKETING AT KRAFT HEINZ

THE
STRATEGIZERS
Our Marketing team are the voice of our consumers. Connecting the right people, to the right products, with the right messages and campaigns.

We’re the architects of category growth, making sure our brands are front and center — winning the battle for attention in the minds of people everywhere.