Sr. Copy Writer [Contract] 4-8 Yrs

TMRW is a tech-led 'House of Brands' venture backed by the Aditya Birla Group, which has over 50 years of experience in building enduring businesses and memorable brands that consumers love.

Objectives of This Role:
• Thrive in a fast-paced, collaborative environment with a high-volume workload often requiring short turnaround times
• Raise the bar continually for writing fresh copy that connects with a desired audience and drives action
• Be adept at varying the voice, style, and other characteristics of messaging based on the brands and their target audience
• Maintain up-to-date knowledge of the latest industry trends
• Stay current on the appropriate style guidelines and brand voice for consistent messaging

Key Responsibilities:
• Interpret creative briefs to develop concepts for execution with assigned brands
• Conduct thorough research to ensure content accuracy and relevance
• Develop and write high-quality content for various platforms, including blogs, SEO articles, e-commerce product descriptions, D2C copy, Amazon A+ content, brand store content, CRM communications, performance ads, AV scripts, brand apps, internal communications and more
• Collaborate with cross-functional teams to understand content requirements and deliver engaging copy that aligns with brand guidelines and objectives
• Present copy concepts and final deliverables to internal team and participate in brand pitches
• Revise copy based on internal and stakeholder feedback
• Optimise content for SEO to increase visibility and engagement
• Edit and proofread content to ensure clarity, grammar, and consistency

Required Skills and Qualifications
• 5 to 8 years of proven experience in content writing and copywriting, preferably in the fashion and lifestyle industry
• Bachelor’s degree (or equivalent) in English, Journalism, Marketing, Communications, or a related field
• Strong portfolio showcasing a range of content types and writing styles
• Excellent command of the English language, with strong grammar and writing skills
• Familiarity with SEO best practices and content optimisation techniques
• Good knowledge of AI tools for content
• Ability to work independently and manage multiple projects simultaneously
• Proofreading experience and familiarity with standard style guides
• Keen eye for detail and appreciation of great design
• Ability to work with a team to meet deadlines
• Strong interpersonal and communication skills.

Why Join Us:

At TMRW, we believe in fostering a collaborative and innovative work environment. As part of the Aditya Birla Group, we offer opportunities for professional growth and development within a dynamic and forward-thinking organisation.