Sr| Digital Marketing Executive

Job Description: AI Digital Marketing Executive

Position Overview:

As an AI Digital Marketing Executive, your primary responsibility will be to develop and implement AI-driven digital marketing strategies to improve lead generation and drive business growth. You will actively explore new online AI marketing platforms, collaborate with the company's digital marketing agency, and leverage artificial intelligence technologies to optimize marketing campaigns. Your expertise in digital marketing, AI technologies, and data analysis will be instrumental in achieving the organization's marketing objectives.

Key Responsibilities:

1. AI-driven Digital Marketing Strategy:

- Research, evaluate, and implement new online AI marketing platforms and tools to enhance lead generation and conversion rates.

- Develop and execute AI-driven digital marketing strategies aligned with the company's goals and target audience.

- Utilize AI technologies to personalize and automate marketing campaigns for improved customer engagement.

- Stay updated on the latest trends and advancements in AI digital marketing to ensure the organization remains at the forefront of innovation.

- Collaborate with the company's digital marketing agency to integrate AI technologies into marketing initiatives.

2. Lead Generation and Conversion Optimization:

- Identify target audiences and develop effective lead generation strategies using AI-powered tools and platforms.

- Leverage AI analytics to understand customer behavior, preferences, and buying patterns to optimize lead conversion rates.

- Implement AI-powered chatbots, recommendation engines, and other tools to improve customer experience and drive conversions.

- Conduct A/B testing and data analysis to continuously refine marketing campaigns and improve performance.

3. Collaborative Partnership with Digital Marketing Agency:

- Collaborate closely with the company's digital marketing agency to align marketing strategies and objectives.

- Provide guidance and insights to the agency regarding the integration and utilization of AI technologies in marketing campaigns.

- Monitor the agency's performance and ensure effective utilization of AI-driven marketing tools.

- Foster a collaborative working relationship with the agency to achieve marketing goals and deliver measurable results.

4. Data Analysis and Reporting:

- Gather, analyze, and interpret data from various sources, including AI marketing platforms and analytics tools.

- Generate actionable insights and recommendations based on data analysis to optimize marketing campaigns.

- Prepare regular reports and presentations for management, highlighting key performance metrics and ROI of marketing initiatives.

- Utilize AI-based data visualization tools to present data in a clear and concise manner.

Qualifications and Skills:

- Bachelor's degree in Marketing, Business Administration, or a related field (or equivalent experience).

- Proven experience in digital marketing roles, with a focus on AI-driven marketing strategies.

- In-depth knowledge of AI technologies and their applications in digital marketing.

- Familiarity with online AI marketing platforms, automation tools, and analytics software.

- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

- Excellent communication and collaboration skills to work effectively with internal teams and external agencies.

- Creative mindset and ability to think strategically to develop innovative marketing approaches.

- Proficiency in data analysis tools, AI marketing platforms, and digital marketing analytics.

- Ability to adapt to changing trends and technologies in the digital marketing landscape.

- Strong project management skills with the ability to handle multiple tasks and deadlines.

Job Types: Full-time, Regular / Permanent, Fresher

Salary: ₹250,000.00 - ₹300,000.00 per year

Benefits:

Health insurance
Schedule:

Day shift
Supplemental pay types:

Commission pay
Performance bonus
Yearly bonus
Ability to commute/relocate:

Bengaluru, Karnataka: Reliably commute or planning to relocate before starting work (Required)
Application Question(s):

What AI platforms are you familiar with like for Video & Photo, Content creation etc. ?
Education:

Bachelor's (Preferred)
Experience:

total work (Preferred)
two years of (Preferred)
Speak with the employer
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