Sr Director Regional QC & ATL

Rogers Wireless is seeking collaborative, digital-first team members committed to keeping Canadians connected. As Canada's market leader, Rogers Wireless offers a range of specialized plans, products, and services through its three wireless brands: Rogers, Fido, and chatr. We are proudly paving the way for the future of wireless innovation on the country's largest and most reliable 5G network. Come build a rewarding career at Rogers and be a driving force behind our success story!


The Sr Director Marketing Quebec and Atlantic is accountable for in quarter delivery of Rogers and Fido Wireless KPI’s in these regions, including share and ARPU improvement, pricing, competitive intelligence and quarterly planning. This role will engage with internal and external partners and stakeholders, to ensure alignment and maximize impact. They will lead, inspire, develop, and support a high-performing marketing delivery organization.

What you will do:
Design and prioritize in quarter marketing programs and plan the Quebec & Atlantic regional wireless quarterly calendar to attract the right customers and drive retention of existing base
Design the Quebec & Atlantic regional quarterly execution calendar including the creation of plans to grow subscribers and achieve revenue targets
Analyze local market performance across Quebec and Atlantic and competitive market analysis to identify opportunities
Partner with Brand, Sales and Channel Marketing teams to develop and implement marketing programs
Partner with Finance, Sales and Brand teams to develop forecasts for all brands
Monitor performance against the targets
Support the design and implementation of gap programs as required
Develop pricing strategies for differentiated offers
Define migration prices/offers intra-brand and inter-brand
Define wireless / residential cross-sell pricing strategies and rate cards
Recruit and develop the right talent
Ensure teams clearly understand their accountabilities
Develop strong cross functional working relationships with key stakeholders
Attract, develop, and retain top marketing talent, building a high-performing team with diverse skills and experience.
Foster a culture of innovation, collaboration, and continuous improvement within the marketing organization.
Provide coaching and mentorship to team members, supporting their professional development and growth.
What you bring to the role:
Over 10 years of marketing experience in the telecommunications industry, with a proven track record of driving revenue growth and building strong brands.
Demonstrated experience in developing and implementing successful marketing strategies to grow revenue market share in Quebec across a variety of channels, including digital, traditional, and direct marketing.
Deep understanding of the telecommunications market, including customer segments, competitive landscape, and industry trends.
Proven ability to lead and manage a high-performing marketing team, inspiring and motivating them to achieve ambitious goals.
Excellent communication, interpersonal, and presentation skills, with the ability to articulate complex marketing concepts to both technical and non-technical audiences.
Strong analytical and problem-solving skills, with the ability to use data to inform marketing decisions and optimize campaigns.
Experience working collaboratively across various departments and levels of the organization to achieve common goals.
Ability to make informed, timely decisions and take ownership of those decisions to drive the organization’s marketing agenda forward.
Strong track record of prioritizing internal development and promoting from within.
Acts with a sense of urgency to resolve potential threats and issues.
Bachelor’s degree in Marketing, Business Administration, or a related field – MBA preferred.

To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.


Schedule: Full time
Shift: Day
Length of Contract: Not Applicable (Regular Position)
Work Location: 800, Gauchetiere O, Bureau 4000-Place Bonaventure - Montreal(182), Montreal, QC
Travel Requirements: Up to 10%
Background Check(s) Required: Criminal Record and Credit Check
Posting Category/Function: Marketing & Marketing Communication
Requisition ID: 325617


At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ.


Posting Notes: Corporate