Sr Manager | Advertising tech Business lead

About Adani Digital Labs

Headquartered in Gurugram, Adani Digital Labs is a 100% wholly owned subsidiary of the Adani Enterprise Limited. Digital Labs started in 2021 to provide solutions and services related to web technologies, the internet, mobile applications and e-commerce. It is one of the fastest growing start-ups with an employee base already crossing 350 employees.

We are looking forward to hire an ad-tech business lead having excellent understanding of the ad-tech industry, agency relationships, business understanding and technology trends. The specialist will collaborate with our technology and product teams and fast-forward, he/she will play a crucial role in exploring ways to monetize digital assets.

Key responsibilities:

Monetization

· Primarily responsible for monetization & revenue generation including:

- Meeting revenue targets; exploring new revenue streams

- Driving new business

- Maintaining internal and external stakeholders relationships;

- Contributing in Ad-tech P&L & MIS reporting

- Driving periodic reviews on the agreed performance metrics and yield optimization

· Act as the day-to-day contact for partners including but not limited to DSPs, SSPs, Ad network etc.

· Represent at industry events related to programmatic and ad tech.

· Building & leading the monetization team and working in close collaboration with the Head, BD & Sales.

Development

· Expertise knowledge about the available SSPs, DSPs, ad-networks and best industry practices to help build a world-class platform.

· Help bringing in right DSPs, SSPs, other critical elements/tech to build the ad-tech.

· Working in close co-ordination with Technology, Product teams to quickly scale up, implement & optimize tech stack for effective monetisation.

· Act as SPOC for any ad-tech business related queries.

Qualifications

· Education qualification: Bachelors in any discipline.

· 8-10+ years in the ad-tech industry working across multiple functions.

· Brilliant knowledge of the ecosystem and up to date industry trends.

· Deep network with industry partners including but not limited to DSPs, SSPs, advertisers, ad networks.

· Deep connections around agency ecosystem is a must

· Technical capabilities: Intermediate Excel, PowerPoint and project management skills.

· Excellent communication and interpersonal skills. Proficiency in at least English and Hindi