Sr| Performance Marketing Executive
- Category: Marketing Executive Jobs
- Location: Kochi, Kerala
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 19K to 29K
- Published on: 2025/09/21
Sr. Performance Marketing Executive Key Functional Areas of Responsibility
• A solid, fluent understanding of PPC best practice across Google, Facebook, Bing, and LinkedIn
• Excellent control on the following tasks- Keyword Bidding, Ad copywriting, re-marketing, content ads, Match type strategies, Landing page testing, most recent Ad features
• Exceptional knowledge of PPC techniques & the ability to communicate this knowledge through strong verbal & written communication skills
• Keyword research to identify potential keywords to use on the accounts
• Ensure all ads follow company brand guidelines & all copy is written is to the company's standards
• Set up text ads, product listing ads, display ads & remarketing advertising campaigns Highly focused on maintaining monthly & annual budgets & hitting KPI targets
• Ensure tracking methods are in place so that all campaigns can be correctly tracked & measured for ROI
• Acute analytical skills
• Continually monitor & update accounts to optimize lead conversions & sales
• Google Ads Professional (GAP) qualified
• Analyze & report on campaigns to achieve maximum ROI Professional Skills
• PPC specialists with relevant experience of a minimum of 3 years with an understanding of Google Ads
• Google Certified professional
• Hands-on experience on conversion-oriented social media campaigns (on mediums like Facebook, LinkedIn, Instagram, Twitter, etc)
• The knack of implementing new technologies, automation capabilities that enhance SEM/SMM efforts
• Ability to write ad copy and optimize through A/B testing
• Experience in managing large scale performance-based PPC campaigns on enterprise-level PPC management platforms
• Experience in gathering insights from multiple data sources and making informed decisions to improve the performance of campaigns
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