Sr Product Manager (AVP)-Government Products (Leading Pvt Bank)

Job Purpose

Identify new opportunities/segments to drive the District Program, Single Nodal Agency, Central Nodal Agency in close coordination with Channel and other Sourcing Channels/Teams. Ensure wallet gain through enabler programs like HNW program, encash opportunities emanating from District level authorities of existing and new customers. Government funds are influenced by Key Decision Makers (KDM) located at district, block and below level for which dedicated program to be driven.

JOB RESPONSIBILITY

Achievement of Business Objectives: Numbers, NAV and FD for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
To provide business inputs to the Channel & senior management on the District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA) Portfolio: NAV, CIB, Numbers, Inc Val, ATS
Developing a product proposition and solution for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Opportunity sizing at state level and tracking the same for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Focused drive (National/ Regional/ State Specific) to acquire granular business and work in close coordination with RBB, to enhance business footprints.
To provide direction to all channels by releasing regular updates on the District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Extensive calling with district level channel level along with regular reviews of the Team to be scheduled for better traction.
Highlighting the contribution of all channels, trends in sourcing, segment wise sourcing patterns, segregation between for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Identify segments from existing data that have high ATS and share the success of channels / zones that have sourced these segments
Identify top & bottom performing sourcing channels / cluster or zones with low ATS
Share the data with the Channel and sourcing teams, discuss actionable on the same & execute the actionable in a structured manner
Identify performing sourcing channels/teams & share as well as replicate their success stories across other sourcing channels/teams
Running drive at product and channel level
Tracking success stories and replication of the same across states.
Liaising with the Solution Team for Solution implementation
Liaising with Central Team wherever Mandates / LOR required
Close co-ordination with the Channel, Process Team, Marketing Team
Global Mailer, Did You Know and Teaser campaigns for Channel and sourcing channels
Exploring new markets and segments
Work in tandem with the channel to identify new segments and opportunities
Create a plan along with channel and ensure execution for acquisition of business in identified markets/segments
Customized Government, Institution and District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA), product offerings to suit the requirements of identified markets/segments
Provide internal targets for achieving business in the new market/segment identified for having focused business approach
Take assistance of seniors in Product or Sourcing Channel
Provide inputs Government & Institutional Business Solution team for developing new solutions for the Segment
Work in tandem with other product teams to have a bundled offering for complete product proposition
Customizing Offers
Help channels customize deals/ accounts by reviewing profitability of each deal, and guide the sourcing channels accordingly.
Making customized offers & presentation for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Liaising with marketing to get translations for offer letter in regional languages as when required.
Making collaterals and decks for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Provide inputs for Training Content
Spreading awareness of the product & its value proposition among channels by conducting training of all channels
Ease documentation process by updating FAQs and updating channels & Regional Document Verification Units (RDVU) on the required documentation
Ensure compliance of RBI / MHA / NSCI guidelines for respective products
Customer and Field/Client Visits
Visits to prospective customers with ZH and CH
Support channel to Ensure primary banking relationship for each customer
Identify cross sell opportunities during customer visits
Periodical visits to field/locations and meeting ZH/CH and sourcing channels for collaboration for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Prepare customer level and location/cluster level plans for seamless business acquisition
Implement successes gained in one part of the country and replicate it identified set of clusters/locations
Business updates to senior management and team
Provide monthly updates on business to seniors in relevant sourcing channel/teams and Product
Ensure clarity and accuracy of data and MIS
Work with fincon on streamlining data and MIS on regular basis
Management of Portal and Dashboard
Management of the Government Portal (Sub Folder) for District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA).
Regular update on the content in the District Program, Single Nodal Agency (SNA), Central Nodal Agency (CNA) section under Government portal.
All PPT, offer letters and Mandates needs to be updated.
A dashboard for visibility of the Numbers and Value across states and channel.
Revision of Brochures / Services & Fees Leaflets / Other Communication Material for customer communication
Competition and Market Analysis
Understand and evaluating the Market Size/Opportunity and Competition Business Strategies
Review competition offering on a regular basis
Update the channels on the overall market opportunity and competition offerings
Candidate Profile:
Minimum experience of 6 years
Postgraduate/ MMS / MBA
Exposure to Product, Sales, Audit, Process and Compliance in Banking
Sales and Influencing Skills
Banking Product & Process Knowledge
Regulatory Knowledge
Planning and Organizing Skills
Good Communication Skills
Knowledge of Competition & Current trends in financial Industry
 

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