Sr| SEO Analyst at Bros Labs

This position will drive the strategic direction and strategy for search engine optimization projects. The Senior SEO Lead will define key opportunities based on data, and work alongside our integrated marketing teams to deliver innovative experiences for our customers.

What you’ll do
• Define and implement a strategic SEO roadmap for organic search
• Lead SEO efforts to deliver comprehensive quarterly roadmaps grounded in data and customer insights in partnership with cross-functional partners
• Define measurable goals and critical metrics, set priorities, and manage a backlog of features and functionality; work with development and design to meet those requirements
• Partner with content, product, and marketing teams to map SEO investments and establish standards to monitor and report on SEO efforts
• Continuously drive an improvement process to identify new SEO growth opportunities via analyzing existing content architecture, keyword constructs, audits, and data/traffic analysis
• Develop, socialize, and champion an SEO content strategy amongst various cross-functional partners on the back of data-driven forecasts
• Educate product, design, and development teams on current industry trends and content methodologies
• Continuously partner to implement SEO standards during site redesigns, new product rollouts, major and minor enhancements, and new site features
• Present convincingly to executives, partners, and users/customers

Industry Domain: Ecommerce & blockchain, We area product-based Company
• We are looking for candidates who are willing to work from the office, Interested candidates can share their CVs on ki@broslabs.io

Basic qualifications
• 3-5+ years of SEO experience across major search engines. Experienced in defining key performance indicators to measure success vs. key objectives. 2+ Ecommerce Experience.
• Comfortable with using data to identify and analyze areas for improvements
• Strong grasp of SEO tools and resources (e.g., Adobe Analytics, Google Analytics, PowerBI, etc.) to glean valuable insights and findings from data
• Adept at keyword search and traffic analysis to test hypotheses for content effectiveness and adjust to achieve business outcomes (e.g., traffic goals, page performance, search rankings, etc.)
• Strong communication skills to articulate a vision and drive multiple matrixed teams to come together and produce a positive outcome
• Experienced in writing functional specs and setting standards for rolling out content onto the website
• Define roadmaps for effective content management and measurement methodologies
• Sort through uncertain options to make compelling recommendations supported by strong analysis and business logic

Location: 1101, Binori B Square 1, Iscon Ambli Road, Near Neptune house, Vikram nagar, Ahmedabad, 380058