Sulekha | Performance Marketing Specialist | ProManage |2|6 yrs|

About Pro-Manage :

- Pro-Manage is a pioneering tech- and AI-based Marketing-as-a-Service platform developed to serve multi-location enterprise clients increase, manage and measure digital engagement opportunities with prospects and customers, leveraging several valuable business and technology partnerships with global leaders such as Google GMB/Chat, Microsoft Bing, Meta WhatsApp/Instagram, Knowlarity Cloud telephony and others.

- Pro-Manage is a powerful and sophisticated marketing SaaS platform that has attracted highly regarded brands as its clients: Indian Oil, Shriram Finance, Apollo Pharmacy, Naturals, Sterling Resorts, Muthoot Finance, Aadhaar Housing Finance, Shriram Transport Finance, City Union Bank, O2 Spa, Page 3 Salons, Urban Nomads, CADD Centre and more. Pro-Manage is developed using advanced technologies, design thinking, continuous discovery, agile development and product management methodologies. The cross-functional Pro-Manage team uses integrated customer-centric product-led marketing and growth paradigms designed to attract and retain targeted customers, maximizing life-time value and minimizing customer acquisition efforts and costs.

- Pro-Manage is developed and offered by Sulekha, one of India's largest digital business and consumer brands that has transformed local services ecosystem through a AI-based need fulfillment and monetization platform that generates millions of qualified, parameterized service requests to local service SMBs every day in 40 cities.

- Pro-Manage aspires to be the dominant, industry-leading and technologically the most sophisticated marketing SaaS platform in India with 500+ enterprise customers in the next two years. Pro-Manage and Sulekha have three of the most well-regarded firms as its investors: Norwest Venture Partners (Palo Alto, US), Mitsui (Tokyo), and GIC (sovereign wealth fund of Singapore).

Job Description & Expectations:

Pro-Manage is looking for a Performance Marketing Specialist. In this position :

- Proven 2+ years of SEO & SEM experience and successfully managing campaigns across multiple platforms.

- An in-depth knowledge of the technologies and processes involved in running Paid Search campaigns.

- Well-versed experience in social media performance marketing, conversion, and online customer acquisition

- Strong analytical skills and experience in translating data from analysis tools such as Google analytics into actionable insights.

- Expertise in Net core Campaigns Coordination (SMS & WhatsApp) & Execution thru Success Manager/Sharing UTM Links for Campaigns

- Publishing Content thru Adobe Experience Manager/Backend Coordination with IT/Refreshing Banner & Sections

- Co-ordinate with multiple agencies for success

- Willing to work 6 days on alternative Weeks .

Roles and Responsibilities :

- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC.

- Identifying and testing new channels to continue to meet or exceed established critical metrics.

- Track, report, and analyze website analytics, from all the marketing platforms.

- Research and analyze competitor advertising links and strategize the best plan ahead for the business.

- Identify trends and insights and optimize spend and performance based on the insights.

- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

Academic qualifications required : Any Graduation

Personal skills :

- Result- and outcome-orientation

- High degree of enthusiasm, dynamism and drive to succeed

- Capacity of hard work and perseverance

- Maturity to collaborate with peers to achieve overall success

- Capability to nurture and motivate direct reports to high success