SVP Head CRM

The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-1+), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.

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If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Customer Value Management

Customer Value Management is vital in maintaining HSBC’s position as a provider of world-class retail banking and wealth management solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.

We are currently seeking an experienced professional to join the WPB Data Analytics team.

Role Purpose

This is a key leadership position to support the successful development and industrialized implementation of CRM, Customer life cycle (CLCM) and hyper personalized customer engagement and messaging. The role holder is expected to scale up PEGA & CRM capabilities, talents, industrialize contact optimization and deliver CLCM KPIs across acquisition, activation, relationship deepening, and retention stages. This role will be critical to lead the local deployment of digital messaging and ongoing improvement of customer engagement (Communications Hub programme), accountable of commercialization of overall Communications Hub programme in India.