symbiosis e-serve • Jaipur, Rajasthan • via Jobs Trabajo.org
- Category: IT Engineer & Developer Jobs
- Location: Jaipur, Rajasthan
- Job Type: Full Time / Part Time
- Salary: Estimated: $ 25K to 30K
- Published on: 2025/09/25
Marketing Automation Specialist
The role involves developing, executing, and optimizing global customer marketing campaigns across various channels using the Salesforce Marketing Cloud (SFMC) platform.
This position requires a strategic thinker with hands-on experience in managing campaigns that foster customer loyalty, retention, and lifetime value.
• Develop and execute email marketing programs, including segmentation, testing, and deployment
• Maintain integration of marketing automation with CRM and assist in integrating additional platforms into the software
• Evaluate campaign metrics and distribute performance to the marketing team
• Work with management to define KPIs, create reporting, analyze campaign performance, and make recommendations for improvement
• Manage marketing automation efforts and processes, researching and implementing best practices, strategies, and industry standards
• Plan and perform A/B testing to enhance productivity, conversion rates, program/campaign ROI, and sales growth
• Support essential marketing operations initiatives in Salesforce, such as managing the lead lifecycle, scoring, nurturing, segmentation, and data cleansing
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