Tech Lead Software Engineer| Ads Targeting

  • Category: IT Engineer & Developer Jobs
  • Location: New York City, New York
  • Job Type: Full Time / Part Time
  • Salary: Estimated: $ 17K to 18K
  • Published on: 2025/09/21

Job description
Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Ads Targeting team's goal is to optimize advertisement placement and help advertisers run their ads more effectively. As a Software Engineer on the Ads Targeting team, you will design and build large-scale foundations for data processing and serving for next-generation ads targeting products, and applied machine learning models to scale budgets by understanding user interest and intention. This team is working on a variety of products such as custom audience, lookalike, interest, behavior, etc., as well as new innovative features.

What You'll Do
• Work with product managers to define ads targeting product strategy and features based on data-driven methods and industry trends.
• Design, optimize, and implement ads targeting strategies; improve infrastructure design and machine-learning methods; maintain and troubleshoot offline and online ad targeting products.
• Extract, aggregate, and sync all pertinent data to generate audience insights and help advertisers discover the demographics, locations, devices, and interests that make up their remarketing lists.

Qualifications

Minimum Qualifications:
• BS/MS degree in Computer Science or related engineering fields with software development experience.
• Strong coding skills, especially in Python/C++/Go/SQL, and solid foundation of knowledge in data structures and algorithms.
• Knowledge of and hands-on experience with big data processing and parallel computing frameworks, such as Hadoop and Spark.
• Business acumen and excellent problem-solving, project management, and analytical skills.

Preferred Qualifications:
• Experience in building high-load distributed systems or data processing pipelines.
• Experience in building and troubleshooting machine learning workloads on distributed systems is a plus.
• Experience in developing modern ads ranking/retrieval/targeting systems and recommender systems.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2

Job Information:

【For Pay Transparency】Compensation Description (annually)

The base salary range for this position in the selected city is $224000 - $410000 annually.

Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.

Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:

We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.

Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.

We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.


Company Name: TikTok

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