Technical Copywriter

Job Title: Technical Copywriter

Location: Mulund, Mumbai

Job Type: Full-time

CTC Range: 2 - 5 LPA

About Us:

We are looking for a skilled Technical Copywriter who can translate complex industrial processes and solutions into compelling, easy-to-understand content.

Key Responsibilities:

● Research, write, and edit high-quality content for social media and websites, with a secondary focus on blogs, case studies, brochures, and other marketing materials.

● Develop content that simplifies complex manufacturing, chemical, and industrial topics for a professional B2B

audience.

● Work closely with internal team and marketing specialists to understand product offers, business goals, and industry trends both internally and for customers (POC).

● Create persuasive and SEO-optimized copy for digital platforms, including websites, email campaigns, and social media.

● Conduct interviews with subject matter experts to extract valuable insights and translate them into well-structured content.

● Ensure content aligns with brand voice, marketing strategies, and overall business objectives.

● Maintain up-to-date knowledge of industry trends, regulatory updates, and best practices in technical copywriting and content marketing.

Qualifications & Skills:

● Proven experience as a copywriter, preferably in the manufacturing, chemical, or B2B industries.

● Strong awareness of industrial processes and technical vocabulary is advantageous, as is the ability to reduce complex information into reader-friendly prose.

● Excellent research skills with the ability to quickly grasp new concepts and technologies.

● Familiarity with SEO practices and content optimization techniques.

● Ability to adapt tone and style for different audiences, from engineers to procurement professionals, C-suite executives, and general public.

● Strong project management skills with the ability to meet tight deadlines and handle multiple projects simultaneously.

● Proficiency in tools such as Microsoft Office, Google Docs, and content management systems (CMS) like WordPress.

● Experience in working with design teams to align content with visual storytelling.

Preferred Qualifications:

● Background in technical writing, journalism, or a related field.

● Experience in digital marketing, inbound marketing, or lead generation content.

● Knowledge of automation, supply chain, or sustainability trends within the industrial sector.

● Familiarity with analytics tools to measure content performance.