Title B2B Content Writer

Saffron Tech is a result-driven digital transformation company with a presence in New Jersey (NJ) and New Delhi. With over 17 years of experience in the IT field, we have successfully completed more than 1500 projects for clients worldwide. Our expertise lies in providing Web and Mobile Application Development, IT Offshore Staffing, and Digital Marketing Services. We serve over 500 clients globally and operate primarily in the USA, UK, APAC, and the Middle East. To learn more about us and our brands, visit our websites: http://www.saffrontech.net/ and http://www.saffronedge.com.

We are currently seeking a talented Content Writer specializing in B2B websites and SaaS to join our team. The ideal candidate should possess a deep understanding of content marketing strategies that drive lead generation and
engage audiences. As a Content Writer, you will be responsible for creating impactful, data-driven content that resonates with our target audience and supports our business objectives.

Key Responsibilities:

- Develop, write, and edit high-quality content for B2B websites, blogs, landing pages, whitepapers, and case studies.
- Create engaging and conversion-focused content to boost lead generation and nurture customer relationships.
- Collaborate with the marketing and sales teams to design SEO-optimized content strategies that align with audience interests, address customer pain
points, and drive engagement.
- Conduct research on industry trends, competitors, and customer pain points to create data-driven and informative content.
- Craft product descriptions, press releases, and other marketing collateral for B2B SaaS products.
- Enhance audience engagement through the development of interactive and storytelling-based content.
- Analyze content performance and optimize strategies to improve reach and conversion rates.
- Ensure all content maintains brand voice, messaging consistency, and aligns with business objectives.
Required Skills & Qualifications:

- 3+ years of experience in content writing with a focus on B2B and SaaS.
- Sound knowledge of content marketing, SEO, and lead generation techniques.
- Experience in writing for technology, software, and SaaS-based businesses.
- Basic understanding of UX writing and CRO (Conversion Rate Optimization).
- Excellent research, writing, and editing skills with the ability to simplify complex topics.
- Familiarity with content management systems (CMS) like WordPress.

Benefits:
- 5 Days Working (with Saturdays and Sundays off).
- Flexible working hours.
- Health insurance coverage post-confirmation.

If you are passionate about B2B content marketing and have a proven track record of enhancing lead generation and audience engagement, we would love to hear from you!,