Trade Marketing Executive Journey Beyond

Job description
Be a part of sharing special places and shaping lasting memories with Australia’s leading experiential tourism business.

About Journey Beyond

Australia’s leading experiential tourism group, Journey Beyond, is privileged to operate 17 brands spanning the country, connecting guests to the land, and to each other. Headquartered in Adelaide, Journey Beyond formed in 2016 and now comprises tourism brands including: iconic trains The Ghan, Indian Pacific, Great Southern, The Overland; premium small-group outback operator Outback Spirit; eco-luxury lodge Sal Salis Ningaloo Reef; aquatic adventures Cruise Whitsundays, Rottnest Express, The Paspaley Pearl Farm Tour, Horizontal Falls Seaplane Adventures, Darwin Harbour Cruises and Journey Beyond Cruise Sydney; our tallest members, Melbourne Skydeck and Eureka 8+; the historic Vintage Rail Journeys: The Telegraph Station in Alice Springs and Monarto Safari Resort.

Joining the Journey Beyond family, you will play an integral role in supporting our business as we continue to share special places and shape lasting memories for our guests.


About You

You will have proven experience in trade marketing, sales support, or related roles, preferably within the tourism or travel industry, complemented by relevant Diploma, Degree, or Tertiary Qualifications in Marketing, Travel and Tourism, Sales, Business, or related fields.

We are looking for someone who possesses a strong ability to create, develop, and implement trade marketing plans. Come in with your ideas!

You will be able to demonstrate exceptional organisational and project management skills and be able to multitask. Excellent written and verbal communication skills are essential, alongside exceptional attention to detail and creativity.

Additionally, you will be expected to showcase your analytical skills and innovative problem-solving abilities. Proficiency in the Microsoft Office Suite and familiarity with digital marketing tools will be highly beneficial. Adaptability to a frequently changing market environment is key, as well as strong interpersonal skills to build rapport with diverse stakeholders.

Overall, you will display a passion for the Journey Beyond brand and show us that you like to have fun!


About The Role

As the Trade Marketing Executive, you will be pivotal in developing and executing trade marketing strategies that drive sales and enhance Journey Beyond’s brand visibility nationally and internationally. Your role will focus on increasing trade partner engagement, global brand awareness, and market share in alignment with our globalisation strategy.

Key responsibilities will include:

Plan and execute trade marketing initiatives, promotional campaigns, and events to drive engagement and sales.
Collaborate with the Trade Marketing Manager for timely and effective execution of activities tailored for travel agents and industry partners.
Maintain up-to-date records of all marketing activities.
Monitor and evaluate the effectiveness of trade marketing activities via key performance metrics.
Manage and optimise the budget for trade media advertising, including negotiation and purchasing of annual bulk trade media placements.
Prepare reports and presentations for stakeholders.
Liaise with the Marketing team to ensure cohesive messaging reflecting Journey Beyond’s brand and values.
Stay informed about industry trends to identify opportunities for growth.
Build and maintain robust relationships with trade partners and industry stakeholders.
Attend industry events, trade shows, and conferences as required.
What We Offer

Generous discounts on Journey Beyond travel and experiences
Study Assistance Policy
Employee Referral Policy
Parental Leave program
Purchased Leave policy
Private Health discounts
Employee Assistance Program
Discounts on Journey Beyond merchandise
Flexible working environment

How to Apply

Journey Beyond offers a dynamic work environment that values creativity and innovation. If you have a passion for the travel industry and are ready to take on a challenging and rewarding role, we want to hear from you!


Apply now. Join us!


Successful candidates are required to provide a current National Police Clearance.

A pre-employment medical may be required as part of the recruitment process.