|Urgent Opening for Digital Marketing Executive |Mumbai|

Job Title: Digital Marketing Executive

Team: Marketing

Job Type: Full Time

Job Description: We are looking for an experienced Digital Marketing Executive to assist in the planning, execution and optimization of our online marketing efforts. The promotion of products and services through digital channels is a complex procedure with great potential which becomes increasingly useful for companies such as ours. The ideal candidate will have a passion for all things marketing and technology. You will be well-versed in the concepts surrounding digital marketing and how the Internet can become a strong asset to securing growing revenue. You will be tech-savvy and intuitive with great ideas to reinforce our marketing campaign.

Key Responsibilities

Assist in the formulation of strategies to build a lasting digital connection with consumers Launch optimized online adverts through Google AdWords, FB, Insta, Taboola, Criteo Other Platforms etc. to increase company and brand awareness Be actively involved in SEO efforts (keyword, image optimization etc.) Prepare online newsletters and promotional emails and organize their distribution through various channels Provide creative ideas for content marketing and update website Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Semrush etc.) Maintain partnerships with media agencies and vendors Support various strategic programs via manual and triggered campaigns across the customer lifecycle, including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails. Build influential target audiences and segments for every message to drive engagement and revenue performance against KPI goals. Manage and execute Email/SMS/WhatsApp/Push Notification/In-app Notification marketing calendar HTML, copywriting, asset coordination, QA, and scheduling and ensure alignment with business priorities, demand forecasts, and internal stakeholders. Use customer data such as web behaviour to drive the message and content personalization. Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. testing includes subject lines, message content, CTAs, customer cohorts, segments, send time, and new features intended to drive performance lift. Work in partnership with designers and copywriters to optimize email creative and template structure based on best practices.

Skills

Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices. Proactively resolve problems and roadblocks to keep workflow on schedule and escalate higher level conflicts to the manager for resolution. Acquire insight in online marketing trends and keep strategies up-to-date Energy, enthusiasm and proven experience in producing digital content and digital best practice, preferably with a membership organisation. Talented, Flexible individual with ability to multitask, to exercise initiative, and work effectively under pressure, paying strong attention to detail Good idea of General Management that involves in-house work along with professional collaborations. Team Management abilities that involve versatility and flexibility in order to get the work done. A hunger for personal growth and over-all development will definitely help you fair well and keep up with the ever-evolving changes of this medium of marketing.

What we are looking for: Bachelors degree in marketing or relevant field.

A minimum of 4 -5 years experience in a digital marketing or advertising position.

Solid understanding of HTML, CSS, and JavaScript is required. Outstanding communication and interpersonal skills. Up-to-date on the latest trends and technologies in digital marketing Careful attention to detail without sacrificing deadlines. The right candidate will be able to juggle several, sometimes conflicting, deadlines and priorities while executing flawlessly. Strong analytical skills and the ability to compile, analyze and leverage performance data to identify optimization within the current business and new growth opportunities. Must be passionate about presenting a fact-based argument and enjoy numbers. Hands-on experience in marketing automation platforms (Kenscio, Mail chimp, SendGrid etc.) App web re-engagements platforms: Clever Tap, Web Engage, etc. Experience building an email marketing campaign from scratch. Proficient in data analytics to determine important data and be able to suggest improvements. Knowledge of SEO/SEM. Strong project management skills and exceptional attention to detail.

Skills

Email Marketing

Campaign Marketing

Communication Skills

Marketing Automation

Strategic Web Analytics

Testing Template

Creation Content

Interested candidates share resume on recruit@edobo.co or call on ++30044726

Thanks,

Madhuri Kamble

Sr HR

This job is provided by Shine.com