Vertical Marketing Manager

Job highlights
Identified by Google from the original job post
Qualifications
A successful candidate will be a critical thinker and self-motivated individual with the ability to work cooperatively with cross-functional teams to drive initiatives forward and deliver impactful work
4-6 years of marketing experience
Collaborative mentality
Strong time management and organizational skills, with the ability to take initiative to solve challenges, multitask and move multiple projects through to completion
Excellent critical thinking skills, strategic mindset and marketing acumen
BS degree in Marketing or related field
Prior experience in B2B, fintech, billing & payments, insurance, healthcare, property management telecom
The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and stoop, kneel, crouch or crawl
Travel requirement may be as low as 0%, or as high as 25% depending on business needs
Responsibilities
We are looking for a Vertical Marketing Manager who will be responsible for supporting the team driving B2B sales and profitability for a specific vertical market or industry
The Vertical Marketing Manager will help lead the development of marketing plans and programs and resulting assets for the assigned vertical market to support company sales goals and objectives
The ideal candidate will have experience working to execute marketing programs and supporting development across multiple departments including marketing research, creative development and design, sales operations, and business development
The Vertical Marketing Manager will work closely with the creative development and design team to produce relevant and targeted marketing assets for the sales teams to use
Partner with cross-functional teams, including attendance at weekly meetings with department leads
Report to VP Marketing and serve as key project manager facilitating the development and execution of a vertical-specific marketing plan, working closely with team leads from marketing research, creative development and design, sales operations, and business development
Working closely with the Marketing Director and relevant leads to audit the industry landscape and translate general product knowledge into more specific language that directly addresses vertical challenges and resonates with the B2B target audience
Execute relevant and targeted vertical presentations (PowerPoint), sales sheets, web content, emails, event materials, and videos for sales enablement
This job operates in a professional office environment
This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones
The employee must regularly lift and/or move up to 35 pounds and occasionally lift/or move up to 50 pounds
Position Type/Expected Hours of Work
Days and hours of work are Monday through Friday during normal business hours
Occasional evening and weekend work may be required as job duties demand
Job description
Paymentus is the leader in electronic billing and payments. We are looking for a Vertical Marketing Manager who will be responsible for supporting the team driving B2B sales and profitability for a specific vertical market or industry. The Vertical Marketing Manager will help lead the development of marketing plans and programs and resulting assets for the assigned vertical market to support company sales goals and objectives.

The ideal candidate will have experience working to execute marketing programs and supporting development across multiple departments including marketing research, creative development and design, sales operations, and business development. The Vertical Marketing Manager will work closely with the creative development and design team to produce relevant and targeted marketing assets for the sales teams to use. A successful candidate will be a critical thinker and self-motivated individual with the ability to work cooperatively with cross-functional teams to drive initiatives forward and deliver impactful work.

Responsibilities:
• Partner with cross-functional teams, including attendance at weekly meetings with department leads
• Report to VP Marketing and serve as key project manager facilitating the development and execution of a vertical-specific marketing plan, working closely with team leads from marketing research, creative development and design, sales operations, and business development
• Working closely with the Marketing Director and relevant leads to audit the industry landscape and translate general product knowledge into more specific language that directly addresses vertical challenges and resonates with the B2B target audience
• Execute relevant and targeted vertical presentations (PowerPoint), sales sheets, web content, emails, event materials, and videos for sales enablement

Qualifications:
• 4-6 years of marketing experience
• Collaborative mentality
• Strong time management and organizational skills, with the ability to take initiative to solve challenges, multitask and move multiple projects through to completion
• Excellent critical thinking skills, strategic mindset and marketing acumen
• BS degree in Marketing or related field
• Knowledge of Salesforce a plus
• Prior experience in B2B, fintech, billing & payments, insurance, healthcare, property management telecom

Work Environment

This job operates in a professional office environment. This role routinely uses standard office equipment such as laptop computers, photocopiers and smartphones.

Physical Demands

The employee is occasionally required to stand; walk; use hands to finger, handle, or feel objects, tools, or controls; reach with hands and arms; and stoop, kneel, crouch or crawl. The employee must regularly lift and/or move up to 35 pounds and occasionally lift/or move up to 50 pounds.

Position Type/Expected Hours of Work

This is a full-time position. Days and hours of work are Monday through Friday during normal business hours. Occasional evening and weekend work may be required as job duties demand.

Travel

Travel requirement may be as low as 0%, or as high as 25% depending on business needs.

Other Duties

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

EEO Statement

Paymentus is an equal opportunity employer. We enthusiastically accept our responsibility to make employment decisions without regard to actual or perceived race,creed, color, age, *** or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), ****** orientation, national origin, ancestry, citizenship status, religion, marital status, physical or mental disability, military service or veteran status, genetic information, protected medical condition as defined by applicable state or local law, genetic information, or any other classification protected by applicable federal, state, and local laws and ordinances. Our management is dedicated to ensuring the fulfillment of this policy with respect to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment advertising, pay, and other forms of compensation, training, access to facilities and programs and general treatment during employment.

Reasonable Accommodation

Paymentus recognizes and supports its obligation to endeavor to accommodate job applicants and employees with known physical or mental disabilities who are able to perform the essential functions of the position, with or without reasonable accommodation. Paymentus will endeavor to provide reasonable accommodations to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so would impose an undue hardship on the Company or pose a direct threat of substantial harm to the employee or others.

An applicant or employee who believes he or she needs a reasonable accommodation of a disability should discuss the need for possible accommodation with the Human Resources Department, or his or her direct supervisor.