Vice President, Content Strategy and Insights

Résumé du travail

Diriger les campagnes de marketing et les études de marché visant de nouveaux produits ou concepts promotionnels. Surveiller la dimension du marché, la part de marché de l’entreprise et sa position concurrentielle et rédiger des rapports à ce sujet. Superviser toutes les unités ainsi que le personnel de direction générale principale et de direction générale au sein des groupes ou familles de fonctions et des unités opérationnelles, et articuler la vision stratégique pour la portée de la gestion.
Description du poste

What will you do?

The successful candidate will be responsible for the following:

Work closely with the Global Head of Content Strategy and Insights and members of the Client and Marketing Strategy team (Brand, Business Marketing, Conference and Events) to create strategic thought leadership programs and campaigns to support business goals, promote our expertise/capabilities and engage capital markets’ clients globally.
Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research and more on priority projects and initiatives, as well as targeted client marketing initiatives.
Drive and oversee content marketing strategy, planning, development and execution with members of the Content Strategy and Insights team.
Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients.
Partner with Digital and Social Media team to drive editorial/messaging strategy for paid media, develop digital strategies and execute email nurture campaigns that drive engagement with priority capital markets’ client segments.
Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships and other key business initiatives.
Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives and explore strategic PR opportunities.
Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences.
Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance.