Visual Design Lead

About Varalife

We’re a longevity-nutrition startup turning cutting-edge aging science into daily nutrition and diagnostic tools. Backed by the University of Hyderabad (Startup India) & Karnataka’s Elevate program, we’re a lean, high-ownership team pushing the frontiers of cellular health.

Role Description

Own every customer touch-point then craft, ship, and refine it. The split is 70 % execution, 30 % design strategy. You’ll partner directly with the founders and Brand Strategist to translate serious science into scroll-stopping visuals across digital, physical and experiential channels.

What you'll do

Execution (≈70 %)
• Brand systems: Build & maintain our master style guide and component library (Figma + Adobe CC).
• Content & campaigns: Design static and motion assets for Meta, Google and influencer ads; create social posts, stories and short-form video graphics.
• Packaging & print: Own capsule/bottle artwork, dielines and unboxing experience; work with suppliers to nail colour, material and regulatory specs.
• Product & web: Design UI flows, landing pages and micro-interactions; partner with developers for pixel-perfect builds and rapid A/B tests.
• Offline & experiential: Craft POS displays, event booths and investor decks that feel premium yet scientific.
Strategy (≈30 %)
• Evolve Varalife’s visual positioning as the longevity category matures.
• Translate consumer insights and performance data into design hypotheses and quick iterations.

Must-haves
• 2-4 yrs hands-on visual/brand design (ideally D2C, wellness, or tech-first).
• Portfolio showing concept-to-execution work across digital and print.
• Fluency in Figma, Illustrator, Photoshop, InDesign; solid understanding of responsive UI.
• Sharp eye for typography, colour and hierarchy and being able to rationalise every pixel.
• Data-curious mindset; iterate based on CTR, CVR and scroll depth.
• Comfort with ambiguity, tight deadlines and candid feedback loops.

What Success Looks like after Month 12
• Unified brand presence across every touch-point.
• Faster ship cycles: concept → live asset in hours/days.
• Measurable uplifts: higher ad CTRs, PDP conversion and “wow” unboxing moments.
• Design culture: documented systems and feedback rituals that inspire the team.

We aim to offer direct access to founders; zero bureaucracy; massive impact. Our vision is to create a mission-driven workplace obsessed with pushing human potential, starting with our own.

Important

Please apply on this post & email team@vara.life with:
• “Visual Design Lead – Your Name” in the subject line.
• A portfolio link or PDF (mandatory).
• 3-4 lines on the Varalife touch-point you’d revamp first — and why.

We review applications on a rolling basis. Show us how you’ll make longevity look legendary.