Web Content Writer

The ideal candidate possesses a passion for technical writing and an innovative ability to create successful marketing campaigns and aid in creating company growth. You will be responsible for generating exciting and compelling stories on digital media.

Responsibilities
• Optimize content using SEO best practices (must) for blogs, landing pages, and in-app screens.
• Prepare well-structured SEO-friendly deep content on the given subject.
• Meeting with the creative, marketing, and design teams to ideate and define content goals.
• Researching content and consumer trends to ensure that content is relevant and appealing.
• Developing content strategies to effectively reach the desired target audience and marketing goals.
• Creating content for a variety of platforms including blogs, websites, and social media.
• Proofreading and editing content before publishing.
• Ensuring that SEO and SMO strategies are effectively implemented.
• Managing content calendars and ensuring that the content remains consistent across all platforms.
• Coordinating with the marketing, design, and writing teams to ensure the timely delivery of assignments.
• Tracking consumer and content analytics and generating reports and presentations.
• Keeping up to date with content trends, consumer preferences, and advancements in technology

Qualifications
• Bachelor's degree in literature, journalism, marketing, communications, or similar.
• A minimum of three years of experience in content creation, marketing, communications, or similar.
• A portfolio of published work.
• Familiarity with content management systems such as WordPress, Drupal, and Joomla.
• Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
• Excellent computer skills with MS Office and Google Suite.
• Good knowledge of various content platforms such as social media, blogs, and print media.
• Strong understanding of content practices such as SEO, SMO, and PPC.
• Excellent written and verbal communication skills.
• The ability to keep abreast of content and consumer trends and advancements in technology.

Preferred Skills

Knowledge of Photo Editing/Video editing tools is good to have.

Time-management skills