Ws Cube Tech - Brand Manager - Social Media & Marketing

Company: WsCube Tech Location: Jaipur, Rajasthan, India Work Mode: In-Office, Full-Time About WsCube Tech: WsCube Tech is a Vernacular Upskilling Edtech company offering Tech-powered Career Acceleration Programs and Courses, developing Job-ready Professionals for global workforce needs.

We aim to create scalable impact and a competitive participation shift with our Vernacular Tech-enabled Bridging Interfaces & Job-Oriented Skill Training Programs.

Our vision is to disrupt Career Readiness for over 100 Million Career Aspirants in the deep demographics of "Bharat" within the next 5 years, equipping them with hands-on skills to seize global career opportunities.

WsCube Tech aims to combat the Learning Language barrier & Skill Mentorship lacuna with its Vernacular "Upskilling Bharat" Proposition.

Job Summary:

- WsCube Tech is seeking a highly motivated and experienced Brand Manager with a strong focus on social media and marketing.

- This role requires a strategic thinker with a proven track record of building and managing successful brands.

- The ideal candidate will possess a deep understanding of brand positioning, projection, and placement, coupled with the ability to lead and inspire a creative team.

- If you are passionate about creating compelling brand stories and driving impactful marketing campaigns, we encourage you to apply.

Key Responsibilities:

- Brand Strategy Development & Execution: Develop and implement comprehensive brand strategies that align with business objectives, enhancing market presence, brand equity, and positioning.

- Social Media Management: Oversee all social media activities, ensuring consistent brand messaging, engaging content, and effective community management across all platforms.

- Develop and execute social media campaigns that drive brand awareness, engagement, and lead generation.

- Creative Team Leadership: Manage and mentor the creative team, including designers, content creators, and digital marketers, fostering a collaborative and high-performing environment.

- Provide creative direction and ensure the delivery of high-quality marketing assets.

- Brand Storytelling & Content Creation: Craft compelling brand narratives that resonate with the target audience.

- Develop and oversee the creation of engaging content across various channels, including social media, website, blogs, and marketing collateral.

- Brand Positioning & Differentiation: Conduct market research and competitive analysis to identify opportunities for brand differentiation and establish a strong and unique brand position in the competitive landscape.

- Brand Placement & Projection: Plan and implement strategies to enhance brand visibility and reach, including strategic partnerships, media outreach, and influencer marketing.

- Performance Measurement & Optimization: Monitor key performance indicators (KPIs) and analyze data to measure the effectiveness of branding and marketing initiatives.

- Identify areas for improvement and implement optimization strategies.

- Collaboration & Communication: Collaborate effectively with internal stakeholders, including sales, product development, and customer service teams, to ensure brand consistency and alignment across all departments.

- Communicate brand updates and marketing initiatives to the organization.

- Budget Management: Manage the brand marketing budget effectively, ensuring efficient allocation of resources and maximizing return on investment.

Required Skills & Qualifications:

- 5-8 years of experience in brand management, marketing, or social media strategy.

- Proven track record of developing and executing successful brand strategies.

- Strong understanding of brand positioning, projection, and placement principles.

- Hands-on experience managing creative teams in a marketing or media environment.

- Deep knowledge of social media platforms, trends, and best practices.

- Expertise in content marketing and storytelling.

- Excellent communication, interpersonal, and presentation skills.

- Strong analytical and problem-solving skills.

- Ability to work independently and as part of a team.

- Experience working in the education or technology industry is a plus.

- Preferred Skills: Familiarity with digital marketing tools and analytics platforms (Google Analytics, social media analytics).

- Experience with influencer marketing and public relations.

- Knowledge of SEO and SEM principles.

- Understanding of consumer psychology and brand perception.

- Ability to develop and manage brand campaigns that drive engagement and conversions.

- MBA or other relevant advanced degree.