(XGZ-427) | Lead – Creative Strategy (Email, CRM & Automation)

Creative Lead Job Description

Reporting to:

Head of MarTech >

Marketing Automation Lead

>

Creative Lead Expectations: Responsible for developing and executing engaging campaigns and omnichannel journeys for our customers on direct marketing channels. Your primary responsibility will be to lead the creative direction, conceptualization, and execution of marketing automation campaigns, ensuring that brand messaging is effectively conveyed to the target audience across multiple channels. Responsibilities:

Lead the creative strategy and development of marketing automation and omnichannel personalised campaigns. Collaborate with cross-functional teams and internal teams, including Marketing Automation Specialists and Executives to understand project/campaign objectives and customer insights. Conceptualise compelling ideas for communication across different channels including emails, landing pages, banners, Whatsapp creatives, and other creative elements Develop innovative and personalised customer experiences through dynamic content and targeted messaging across various touchpoints. Ensure consistency in brand messaging, verbal identity, and tone of voice across all marketing automation campaigns. Stay up-to-date with industry trends and best practices in marketing automation and creative writing, and propose new ideas to enhance campaign performance. Manage the MarTech Creative team and provide creative direction and guidance to a team of copywriters and ensure thetimely delivery of high-quality assets. Collaborate with internal stakeholders and external partners to manage project timelines and delivery standards. Continuously evaluate and refine the creative process, tools, and workflows to increase efficiency and productivity. Mentor and inspire team members, fostering a culture of innovation, collaboration, and continuous learning. Lead multiple projects from conception to completion in accordance with deadlines.

Skills required: Work experience as a Sr. Copywriter/Copy Manager in the advertising or marketing field Prior experience managing a team of Copywriters A minimum of five years of experience in creative direction The capacity to collaborate with clients to comprehend their needs and develop a creative vision that adheres to client mandates. Experience in producing marketing and advertising campaigns ,

from establishing the vision and messaging framework to ensuring delivery is completed on schedule Prior experience working on copy for direct marketing channels like Email, Push Notifications, SMS and Whatsapp is preferred Outstanding interpersonal abilities to interact with stakeholders, internal teams, and clients clearly and effectively while communicating the creative vision, concepts, ideas, and solutions