Job Description
Job Title: Ad Operations Specialist
Value Research / Mumbai
Job Description:
The Ad Operations Specialist at Value Research will be responsible for managing all aspects of
advertising operations, including ad campaign scheduling, reporting, and optimization. This role
plays a crucial part in ensuring the smooth execution of advertising campaigns and maximizing
their effectiveness. The Ad Operations Specialist will collaborate with various teams, including
marketing, sales, and creative, to deliver successful advertising campaigns.
The ad operations specialist is expected to have a sense of responsibility and
understanding of being an enabler towards business clients. A kind of role which will
bring repeat business if the clients are serviced successfully.
Responsibilities:
Ad Campaign Management:
Set up, launch, and monitor digital advertising campaigns across various platforms (websites,
mobile apps, social media, etc.).
Ensure accurate and timely implementation of ad campaigns, including ad creative, targeting
parameters, and tracking codes.
Monitor campaign performance and make data-driven optimizations to maximize campaign
effectiveness.
Ad Inventory Management:
Manage and optimize ad inventory, including forecasting, ad placement, and targeting.
Coordinate with sales and marketing teams to ensure optimal ad inventory utilization and
revenue generation.
Reporting and Analytics:
Generate regular reports on ad campaign performance, including impressions, clicks,
conversions, and other relevant metrics.
Analyze campaign data to identify trends, insights, and areas for improvement.
Provide actionable recommendations to stakeholders based on campaign performance
analysis.
Ad Quality Assurance: Ensure ad creative and landing pages comply with industry standards and policies. Conduct quality assurance checks to verify ad functionality, tracking, and proper delivery. Ad Operations Support: Collaborate with internal teams and external partners to troubleshoot and resolve technical issues related to ad operations. Stay up to date with industry trends, best practices, and emerging technologies in ad operations.
Requirements
Qualifications:
Bachelor's degree in marketing, advertising, business, or a related field.
Proven experience in digital advertising operations, preferably in a similar role.
Familiarity with ad serving platforms (e.g., Google Ad Manager, DoubleClick, etc.).
Proficiency in campaign management and reporting tools (e.g., Google Analytics, Excel, etc.).
Strong analytical skills with the ability to interpret and derive insights from campaign data.
Detail-oriented with excellent organizational and time management skills.
Effective communication and collaboration skills to work with cross-functional teams.
Ability to multitask and prioritize tasks in a fast-paced environment.
Knowledge of digital advertising industry trends, ad formats, and targeting strategies is a plus.
