Amazon Advertising Specialist

Position - Advertising Specialist
CTC can go upto maximum 6 to 7LPA (hike depends upon the current CTC)

it's 5 days working

The Advertising Specialist is responsible for all aspects of brand advertising and presentation on the
Amazon, and Walmart platforms. The primary objective is to drive awareness, increase sales and promote a
marquee customer experience that is aligned with the brand promise expectations. The ideal candidate
will have a strong background in marketing as well as direct experience managing Amazon search and
DSP campaigns. They will have the ability to engage with retail advertising executives, brand marketing
professionals, and senior vendor sales leaders. A passion for the analytical, modelling and developing
systems is critical.

Principal Duties & Responsibilities:
• Develop and execute comprehensive Amazon Search and Display campaign strategies
• Analyse and report on all campaign outcomes
• Focus on ACOS / ROAS along with driving sales and reducing wastage
• Budget management and forecasting
• Monitor the performance of advertising campaigns and drive activity to improve marketing
KPIs
• Manage accounts to identify improvements across content, advertising, and product
assortment to reach optimal ROI
• Strategic thinking, flawless execution, and insightful data analysis to identify areas of
opportunity and deliver sales-driving initiatives
• Provide weekly / monthly sales and advertising analytics
• Keep updated with current marketplace ad trends
• Recommend improving performance by analysing Ad results and competitive data

Skills & & Experience:
• Fluency with Amazon ad panel. Walmart / eBay ad management exposure would be added
advantage
• 2+ years of direct experience with Amazon Advertising
• Fluent in Excel
• Good communications skills
• Needs to be a team player
• Exposure to tools like SKAI (Kenshoo), Sellozo, Pacvue, or Teikametrics would be an added
advantage

Qualification: A bachelor's degree