Amazon PPC Specialist

Overview

The Amazon PPC Specialist plays a vital role in driving the success of our e-commerce business by managing optimising and analysing pay-per-click advertising campaigns on the Amazon platform. This position is crucial in ensuring maximum visibility and sales for our products and analysing and improving campaign performance.

Key Responsibilities
• Develop and execute Amazon PPC strategies to drive traffic, improve visibility, and optimize conversion rates
• Conduct keyword research and manage bids to enhance campaign performance and increase ROI
• Analyze campaign data, perform A/B testing, and provide insights and recommendations for continuous improvement
• Create, monitor, and optimize product listings and advertising campaigns to align with marketing goals
• Collaborate with the marketing and sales teams to ensure alignment of PPC strategies with overall objectives
• Stay updated with industry trends and best practices to implement new techniques for better campaign performance
• Manage advertising budgets and ensure cost-efficiency while maximizing results
• Produce regular performance reports and communicate key metrics and findings to stakeholders
• Identify and capitalize on new advertising opportunities
• Monitor and ensure compliance with Amazon's advertising policies and guidelines

Required Qualifications
• Bachelor's degree in Marketing, Business, or related field
• Proven experience working as an Amazon PPC Specialist or in a similar role
• Demonstrated success in managing and optimizing PPC campaigns on the Amazon platform
• Proficiency in using PPC advertising tools and platforms
• Strong analytical skills and the ability to interpret data to make informed decisions
• Excellent understanding of e-commerce and digital marketing principles
• Ability to prioritize and manage multiple projects simultaneously
• Effective communication and interpersonal skills
• Detail-oriented with a focus on continuous improvement and optimization
• Up-to-date knowledge of Amazon advertising policies and best practices
• Certifications in Google Ads or Amazon Advertising are a plus
• Self-motivated with a proactive approach to problem-solving
• Ability to thrive in a fast-paced, dynamic environment
• Proficient in Microsoft Excel and data analysis tools
• Strong organizational and time management skills

Skills: campaign management,amazon,advertising,ppc,campaigns,e-commerce