ANZ Field Marketing Manager

Why We Have This Role



We continue to grow the field of Experience Management, bringing insights and actions to customers across the globe. To support our mission, we’re looking for someone who can take ownership of the ANZ, develop a strong marketing strategy, and execute a plan with unique experiences and field events that drive demand and revenue. This marketer will closely partner with marketing counterparts as well as the regional enterprise sales team and sales development representatives on field events and account-based marketing initiatives to create a steady stream of pipeline across multiple product lines and industries.



How You’ll Find Success



As an individual contributor, self-motivation, with the ability to work autonomously and communicate across teams, is key to finding success
Must have strategic acumen and execution skills, and a deep understanding of personalization, creating memorable experiences through events, demand generation, and revenue attribution.
Strong attention to detail, project management and organization skills with the ability to independently manage multiple initiatives at once
Innovative; ability to bring new ideas and provide fresh perspectives on current field processes
Results-oriented with experience using qualitative and quantitative metrics with a focus on revenue, conversion, sales, and other marketing goals
Exceptional stakeholder management and interpersonal skills required.


How You’ll Grow



By joining us, you become part of a team that dares to pursue groundbreaking experiences. Our mission is to build technology that positively impacts businesses and makes them more human.

As a member of our global field marketing organization, you will join a diverse and inclusive community that values the voice of each individual. We strive for representation that reflects the world we live in and goes beyond it.
You will have the opportunity to be a part of a team that upholds values such as transparency, whole-hearted commitment, customer obsession, unity, and resourcefulness.
Your responsibilities will include developing a robust marketing strategy and executing plans with unique experiences, programs, and campaigns designed to drive demand and revenue for the ANZ region.
We encourage big-picture thinking and foster an environment that embraces innovation and creativity. You will have the freedom to flex your strategic and tactical skills, all within a fast-paced and high-growth setting.


Things You’ll Do



Own planning, strategic vision and execution of ANZ regional field marketing plans that create new opportunities, build executive relationships, and impact revenue growth
Strong understanding, experience and passion of events (online and offline), demand generation, partner marketing, abm and revenue attribution.
Think creatively and generate ideas to build robust, unique 1:1 and 1:Few events
Partner with fellow field and ABM marketers, as well as sales and broader marketing counterparts to develop and deliver high-touch marketing programs that support multiple products, industries and customers
Create, execute, monitor a comprehensive follow-up strategy for each campaign and event
Support the ANZ sales leads on logistics and execution for virtual and in-person event programs such as roundtables, meetups, workshops, executive dinners, etc.
Work cross-functionally with SDRs, sales, product, growth and digital marketing, customer success and many others to execute region-specific marketing plans
Work with Marketing and Revenue Ops teams to manage measurement of every program and its impact through Tableau reporting; evaluate event/campaign ROI, ensure department consistency in reporting, and present recommendations for improvement
Maintain weekly KPI and ROI reporting and dashboards for review across all events and campaigns
Manage and maintain invoicing process and accounting for events to ensure consistent tracking across all regions
Travel across ANZ to provide onsite support for events as needed


What We’re Looking For On Your Resume



Must have 7+ years of hands-on experience in a marketing or agency role with a proven track record of commercial results or as a field marketing manager, with ownership of a country marketing number
Bachelor’s degree in marketing, communications, or equivalent.
Proven experience on end-to-end ownership of B2B marketing and events role (enterprise software, SaaS, regional marketing a plus) in environments with Sales Executives, and Customer Executives
Hands on experience co-developing strategic account plans with Sales for Enterprise Software accounts
Excellent copywriting skills and attention to detail for promotional emails, invitations and other event related materials
Knowledge of Salesforce, On24, Coda, Qualtrics and other event management software preferred
Strong understanding, experience and passion of events (online and offline), demand generation and revenue attribution.
Ability to manage time, juggle multiple priorities to execute high quality deliverables.
Skilled negotiator with proven experience finding creative ways to do more with less and track record of staying on budget.
Experience working in a fast paced and highly cross-functional organisation.
Fluent in English, other language is a plus


What You Should Know About This Team



We are a dynamic and adventurous marketing team, unafraid to push boundaries and achieve remarkable results.



Though small in number, our team is agile and fiercely determined.
Data serves as a foundation for our decision-making process, but our true passion lies in exploring new ideas and introducing groundbreaking concepts to our global network.
Challenges excite us, as we view them as opportunities for growth and positive transformation.
We are not merely observers of change; we actively initiate and drive it.


Our Team’s Favorite Perks And Benefits



A bonus each year for an experience of your choosing
Worldwide and diverse community that enjoys helping each other
At Qualtrics we are constantly working to create an environment where everyone feels safe and comfortable coming to work and can, as a result of our culture, make their best possible contribution to our team