Associate Digital Marketing

Company Description About Dentsu India: Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists. Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients every day to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world. In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change. Learn more at: https://www.dentsu.com/ https://www.dentsu.com/careers Merkle is a global data-driven, technology-enabled performance marketing agency. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios. We work with world-class brands like Dell, T-Mobile, Samsung, GEICO, Regions, Kimberly-Clark, AARP, Lilly, Sanofi, NBC Universal, DIRECTV, American Cancer Society, Habitat for Humanity, and many others to build and execute customer-centric business strategies. With more than +,000 smart, dedicated people in more than 50 offices around the world, we are still growing at a rate that outpaces the market, with 2018 net revenue of $846million. Job Description • Set-up new Organic Search Optimization campaigns • Development, design, and implementation of multiple Interactive SEO/ASO/YouTube SEO plans and strategies • Content development and optimization • Write compelling and high-quality website content, including blog posts and page descriptions • Search engine optimization (SEO) planning and account management • Set measurable goals/KPIs that demonstrate improvement in the marketing efforts • Monitor daily performance metrics to understand SEO strategy performance • Efficiently communicate with other marketing professionals to align goals & set appropriate KPIs • Research & develop keywords and recommend copy for optimizing organic search campaigns on the major search engines • Oversee SEO program implementation from pre-launch deliverables through performance reporting • Analyze and review client website traffic metrics, rankings, and impact on the business revenue • Research and recommend new SEO/ASO/YouTube SEO strategies, Internet marketing and advertising technologies, and current Internet trends (Web 2.0) • Research and analyze competitor advertising links • Create and execute link building strategy • Quality check and proof reading • Client interaction and reporting Qualifications • Excellent written and verbal communication skills • 6 months - 2 years of experience. • Should have interest in new learning & initiatives • Must have liking for Marketing and Business Development • Understanding of search engine algorithms and ranking methods • Experience with SEO industry tools, such as Google Analytics, Adobe Analytics, Google Search Console, SEMRush, etc. • Knowledge of keyword research and data mining tools, like – Google Adwords, Tubebuddy, Ahrefs etc. • Knowledge of technical tools i.e. required in SEO, like – Screaming Frog, GTMetrix, Site Speed Insights etc. • Comfortable analyzing high volumes of data daily • Familiarity with WordPress or other content management systems • Should have Analytical and Process oriented approach • Have a creative bend of mind for new work experiments • Strong understanding of Internet and Web technologies and web-based programming languages like – HTML, CSS, JS etc. • Should be comfortable with word documents, presentations & excel sheets • Should be able to work independently as well as part of a team • Excellent internet surfing knowledge • Will be expected to take active participations in team level activities & training programs • Proactiveness and ownership is a must