Associate Growth Marketer | Performance Marketing

Role: Associate Growth Marketer / Performance Marketing

Ikaria is looking for an experienced Senior Growth Marketer with a passion for unlocking DTC scale.
This role will be responsible for all customer acquisition and retention programs, including
strategizing, and implementing end to end direct marketing channels for Nyumi. You should have a
high degree of ownership and be able to both think big and execute flawlessly. This is a unique
opportunity to be part of an early stage startup to build and execute strategy from scratch.

Key Responsibilities:
 Managing budgets and campaigns across all paid (FB, Google, AMS), and organic channels to
drive strong return on investment and efficient CACs
 End to end campaign execution, from strategy to implementation, optimization, reporting and analysis
 Build and execute all email marketing programs, including owning the segmentation and deployment
 Track and organize a robust system for data-analytics and KPIs, and infuse a strong data-
driven culture across teams
 Collaborate with brand and creative to build assets to optimize performance
 Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives
 Work closely with founder to set and manage monthly and yearly goals for profitable growth; pitch for budget, build channel-level forecasts

Who you are:
 An experienced performance marketer with a proven track record of growing an ecommerce business—1-2-3+ years of experience, preferably in a high-growth DTC brand
 An analytical thinker with a proven ability to mine data for opportunities and actionable insights that are not readily apparent
Naturally curious about the customer and experienced in building brand-centric journeys
that resonate with them
 A pragmatic do-er, you have the ability to be scrappy and creative with resources to
maximize impact
 Proficient with email marketing platforms, managing paid media campaigns
 Passionate about building and growing brands
 Comfortable owning and being held accounting for business outcomes; motivated by
targets, with experience setting goals, managing a budget, building forecasts, and delivering
against monthly new customer, CPA, and LTV target
 Comfortable with ambiguity
 Self starting, entrepreneurial mindset and strong work ethic