CBS | MBA | Digital Marketing | Campaign Management | Campaign Manager | GTM|

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

The opportunity

This position is for a team within EY GDS-MBA and will be expected to work closely with the marketing and business development teams to help market EY solutions effectively within target regions and accounts. The candidate will be involved in project management, campaign plans and strategy development, go-to-market activities, and collateral development activities for the onsite marketing teams.

Your key responsibilities
• Work as a consultant for stakeholders to plan content requirements for various marketing activities by engaging with them to identify their objectives, strategies, go-to-market priorities, target audiences, differentiators, and other aspects
• Collaborate with subject matter experts to understand key solutions and develop go-to-market campaigns
• Create and manage sales collaterals and toolkit development from scratch including conducting kick off call with the solution leader and other stakeholders to discuss agenda, sales toolkit - development lifecycle and timelines etc.
• Develop robust project plans around go-to-market initiatives for solutions and works with stake holders to obtain buy-in and maintain project plan with defined timelines and next steps
• Ensure adequate internal distribution of collaterals and toolkits over channels like SharePoint, Discover
• Understanding complex technical solution and creating business centric assets and enablers
• Analyse the impact of the go-to-market initiatives on the pipeline
• Work with BD teams to position the solutions across G360 accounts
• Work with internal teams to leverage across knowledge, creative, technology and sector teams among others
• Work with onsite client servicing and marketing teams to help manage external communication programs

Skills and attributes for success (essential)
• Good understanding of B2B go-to-market and sales practices
• Writing and editing, creating content for marketing collaterals in concentric and business centric manner
• Storytelling and developing compelling value propositions, e.g. Campaign narratives, Solutions pitch decks, GTM playbooks, etc.
• Proven experience of customization of content to meet the needs of the relevant channel, market, and audience.
• Experience in managing the execution of go-to-market programs by coordinating the work with different teams across multiple geographies
• Experience of account marketing and project management skills will be an added advantage
• Master in Marketing or equivalent certification, PMP certification or Google Certification will be an added advantage

To qualify for the role, you must have
• Graduation: Master’s degree in marketing or related field preferred
• Certification: MS Office
• Technical Skills/Tools Requirement (Essential): MS Office – Word, PowerPoint, Basic excel, digital marketing tools

Ideally, you’ll also have
• Desirable: Post-Graduate
• Technical Skills/Tools Requirement (Desirable): Adobe Experience manager, Google AdWords, SharePoint, Marketing and email automation tools like BrightCove

Technologies and Tools
• Technical Competency
• Microsoft PowerPoint
• Microsoft Word
• Microsoft Excel
• Project management skills
• LinkedIn marketing / sales solutions

Operational Competency
• Creative Quotient
• Communication Skills (Comprehend, Verbal & Written)
• Listening Skills
• Result Oriented
• Time Management
• Customer Focus
• Personal Learning & Development
• Planning
• Organising

What we look for

Job Description
• Overall Years of Experience 8+ Relevant Years of Experience 6+

What we offer

EY Global Delivery Services (GDS) is a dynamic and truly global delivery network. We work across six locations – Argentina, China, India, the Philippines, Poland and the UK – and with teams from all EY service lines, geographies and sectors, playing a vital role in the delivery of the EY growth strategy. From accountants to coders to advisory consultants, we offer a wide variety of fulfilling career opportunities that span all business disciplines. In GDS, you will collaborate with EY teams on exciting projects and work with well-known brands from across the globe. We’ll introduce you to an ever-expanding ecosystem of people, learning, skills and insights that will stay with you throughout your career.

Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success, as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets.

Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate.

Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today