Content Marketer

Content Marketer
Location - Pune

Overview

As the Content Marketer at VSH Solutions, your ultimate goal will be to prove the value of your content efforts to meet our business goals. You are the perfect fit for this job if you’re a:
Voracious Researcher – You’re constantly consuming all kinds of information with a desire to push yourself to learn more.Great Storyteller – You approach every piece of content you create as a narrative.Prolific Writer – You LOVE to write, even when it’s not for work.Believer in building relationships – You enjoy engaging in conversations/debates with people via email or in blog comments.

Key Responsibilities:
Creating persona-driven content for different stages of the buying cycle to attract more relevant traffic and to expand our subscriber base.Performing extensive market research on the industry and working closely with other teams to discern most relevant topics for website.Creating awareness/excitement about our services and collecting leads by producing all types of content — ebooks, whitepapers, blog posts, and case studies. The topics will primarily be related to offshore software development.Managing blog calendar and content publishing for both VSH’s tech blog and the marketing blog Briefing the designer to produce images/infographics/diagrams that enrich our content pieces and get more engagement.Community building and driving engagement for our brand through social media and blog commentsWriting direct response copy for our landing pages to attract more leads into the marketing funnelMonitoring and reacting to data and analyticsNurturing prospects through weekly/monthly email newslettersInitiating marketing strategies for content promotion to attract relevant trafficReaching out to industry influencers/experts for interviews

Qualifications:
You have at least 2 years of experience growing and engaging audiences through content.You are passionate about technology and have a keen interest in digital marketing & analytics.Ambitious, self-motivated, goal-oriented and extremely driven.

Location: Pune, India