Conversion Rate Optimisation |CRO| Specialist

The thing that makes your position so important in Equator is that you are responsible for optimising the digital experience for prospective and existing customers, using data-led strategy to drive conversion uplift on our clients’ digital journeys.

Main Responsibilities
• Analyse the data in depth but critically, extract the meaning and learnings from the data to ultimately support decision-making, UX optimisation and strategy – thus delivering value to our clients
• Help to plan, develop and execute a CRO strategy for our Insights clients, to reduce customer friction and improve funnel conversion rates, revenue and other KPIs and metrics for businesses, using data from various digital analytics tools
• Use your analysis skills to discover issues and opportunities for digital user experience improvements including statistical testing (A/B and MVT)
• Align proposed testing initiatives with clear KPI’s that align with overall business goals and objectives
• Be responsible for analysing large datasets using platforms like Google Analytics (GA4), Adobe Analytics and Optimizely
• Develop and continually add to a detailed and considered roadmap of testing initiatives, fuelled by detailed quantitative and qualitative analysis
• Execute the end-to-end process to implement said roadmap of testing initiatives (test mock-up, test configuration, quality assurance, test activation, test analysis)
• Ensure each testing initiative is delivered on time, and provide detailed performance reports on the back of each
• Work collaboratively within the wider business (alongside Strategy, Design and Development) to develop, launch and measure new tests based on reporting analysis
• Comfortable managing multiple priorities within tight timeframes
• Work flexibility and adapt recommendations to suit client budgets
• Be committed to making a positive impact for our clients

The Ideal Candidate
• A data-driven and commercial mindset with strong knowledge of CRO principles to deliver user outcomes
• Ability to extract, analyse and interpret data from various analytics platforms (GA4, Adobe Analytics as essential requirements)
• Expertise in identifying areas for improvement from both detailed analytics and previous experience in UX
• Proven experience in systematically optimising user experience - creating, prioritising and evolving CRO roadmaps
• Solid understanding of web tracking, demonstrated expertise in A/B and MV testing
• A good understanding of general UX & UI best practices, as well as (ideally) psychology and persuasion principles
• Demonstrated copywriting skills (within the context of proposed experiments)
• Hands-on experience with testing and personalisation tools (Optimizely essential), covering the full end-to-end process from test configuration, quality assurance, activation to analysis.
• Understanding of technical elements including HTML, CSS and JavaScript (NB: Not necessarily carrying out hands-on coding & development but a competent understanding within the context of proposing and troubleshooting experiments)
• Basic experience with design tools (such as Figma) used in the creation of experiment wireframes
• Broad understanding of digital and marketing influences (e.g. SEO, PPC, Affiliates, DM) and their impact on web performance
• Excellent planning, task management and time management skills