CRM and Retention Marketing Associate

Location
Gurugram, Haryana
 
Full job description
CRM & Retention Marketing Associate

Location: Gurgaon / Remote (India)
Reports to: Co-Founder
Type: Full-time

About Chokore

Chokore is a fast-growing Indian accessories brand that blends elegance, innovation, and heritage. With a wide product range — from pocket squares and ties to sunglasses, hats, and perfumes — we design for modern India. At Chokore, we’re building more than products — we’re building moments of identity, confidence, and culture.

We are now looking to strengthen our relationship with existing and new customers through thoughtful, data-driven engagement — and that’s where you come in.

Role Overview

As a CRM & Retention Marketing Associate, you’ll be the voice of Chokore’s relationship with its customers. From welcome flows to reactivation, from festive moments to loyalty loops — you’ll plan and execute lifecycle campaigns that feel personal and premium.

You’ll work closely with the content, product, and performance teams to translate customer data into powerful journeys — across email, WhatsApp, SMS, and more.

Key Responsibilities

Analyze customer behavior (repeat rate, AOV, churn, purchase frequency, etc.) and create meaningful segments
Design and manage automated lifecycle journeys — welcome, post-purchase, replenishment, win-back, and loyalty
Execute omnichannel campaigns via email, WhatsApp, SMS, and push (using tools like Klaviyo or MoEngage)
Partner with content/design teams for creative messaging, subject lines, and performance-focused creatives
Track and improve CRM KPIs — repeat rate, LTV, retention %, open/click rates, and conversion
Run A/B tests and iterate fast — across creative, CTA, timing, and copy
Work with the growth and product teams to bring insights back into acquisition and merchandising
Ideal Candidate

1–3 years of experience in CRM, retention, or growth marketing (D2C or ecommerce preferred)
Strong understanding of marketing funnels, customer journeys, and conversion metrics
Hands-on experience with tools like Klaviyo, Mailchimp, MoEngage, or similar
Data-comfortable — familiar with using cohort analysis, Google Sheets/Excel, or CRM dashboards
Excellent copywriting instincts — knows how to talk to Gen Z, millennials, and premium audiences
Bonus: experience with WhatsApp campaign tools, loyalty programs, or RFM segmentation
What You’ll Love at Chokore
A high-margin, fast-moving brand with a distinct identity
Freedom to experiment and bring your ideas to life
Be part of the brand’s next phase of growth — loyalty, retention, and community
Job Type: Full-time

Pay: ₹40,000.00 - ₹60,000.00 per month

Schedule:

Day shift
Supplemental Pay:

Performance bonus
Work Location: In person

Speak with the employer
++1 8800+55++6
Application Deadline: 07/07/2025
Expected Start Date: 15/07/2025