Digital Campaign and Performance Marketer

The key responsibilities of a growth marketer include:

• Conducting market research to understand customer needs, preferences, and behaviors.

• Developing and executing marketing campaigns across various channels, such as social media, email marketing, paid advertising, SEO, and content marketing

• Co-own key metrics across the customer journey i.e., user onboarding, user activation, user engagement/ retention and conversion.

• Analyzing and interpreting data to identify trends, insights, and opportunities for optimization and growth

• Setting and tracking KPIs and metrics to measure campaign effectiveness and ROI

• Collaborating with cross-functional teams, such as product, sales, and design, to ensure alignment and synergy across all marketing efforts

• Experimenting with new ideas, techniques, and technologies to continuously improve and innovate marketing strategies

• Staying up-to-date with industry trends and best practices to remain competitive and relevant in the marketplace

• The ideal candidate for a growth marketer role should have a solid understanding of digital marketing, data analysis, and customer psychology. They should be creative, analytical, and results-driven, with excellent communication and collaboration skills.

Specific criteria required:

The ideal candidate should come with 4+ years of experience in Performance Marketing and Product Marketing. Experienced with a FinTech industry. It would be added advantage if they have worked with a B2C product start-up that has seen scale. Should have demonstrated success in driving and completing multiple projects simultaneously and setting priorities, in a fast-paced, dynamic environment. Should have a solid understanding of digital marketing, data analysis, and customer psychology. They should be creative, analytical, and results-driven, with excellent communication and collaboration skills