Digital Content Lead

Join RAA at a time of exciting growth in our digital space
Full-time, 12 month term position based at Mile End
Flexible work arrangements including WFH opportunities


Your new opportunity:

This unique role provides a fantastic opportunity to create user-centred content solutions and work with a diverse range of products and platforms. You'll produce informative and easy-to-understand content - from creating product webpages and writing micro-copy to championing readability and optimising organic web traffic. This role provides a unique opportunity to work within a large team of hard-working creative and technical individuals, while constantly learning and developing.



As an integral member of our team, you will be responsible for:
Regularly reviewing and updating website content to drive increased conversions and improve the user experience.
Managing website content using CMS systems to fulfill business requests.
Engaging with internal stakeholders to create digital content solutions that meet both user and business requirements.
Championing and owning SEO, content accessibility and information architecture.
Generating innovative ideas that will drive engagement and achievement of digital goals for our applications.
Collaborating with the broader digital team (e.g. product owners, UX team and developers) to engage in data-based decision making and enhance content to better meet business objectives.
Using analytics and testing tools (including Google Analytics and Search Console) to guide web optimisation efforts and measure results.
Plus more, found in the position description
This role doesn't involve social media management or writing long form blogs or articles.



About you

You're a confident and self-motivated individual who enjoys working in a high-performing team. You have a high attention to detail and are interested solving technical content problems. You're passionate about helping our community and want to make a difference.

For this role, we're looking for:
Tertiary qualifications in marketing, media, communications, journalism or a related field (essential).
Experience in copywriting and grammar expertise (essential).
Experience using CMS or eCommerce systems (essential).
An understanding of SEO principles and strategies to enable improvement (essential).
An understanding of design thinking, Agile and Lean UX methods including design sprints (advantageous).