Digital Data Specialist

Bupa is an international healthcare group which has been committed to a purpose of longer, healthier, happier lives and making a better world for more than 70 years. In Australia and New Zealand, Bupa supports more than 5 million customers through a broad range of health and care services including health insurance, aged care, rehabilitation, dental, optical, medical, hearing and medical visa services.
At Bupa we are transforming Healthcare through connection’ and we were proud to be at the heart of it, with our digital healthcare platform – Blua

Blua is helping reshape our healthcare landscape, connecting people with online doctors, health tools, content and services to support their health in ways that work for them. Our Blua Growth Crew’s mission is to facilitate an integrated customer experience for Health insurance and non-Health insurance customers by providing access to a comprehensive, dedicated digital healthcare solution that enables users to manage their health and proactively use health and wellbeing features on web and mobile app platforms.

We have an exciting opportunity for a Digital Data Specialist to join the Blua Growth Crew to implement the digital data layer of Bupa digital estate. You’ll role will work within the Digital Insights team in translating requirements into action, will maintain and extend the digital data layer so that it is coherent, transparent, and consumable; and ensure that digital data capture is consistent over time to enable digital metrics tracking and trending.
Skills required to be successful in the role:
Tertiary qualification in business/statistics/analytical or related discipline
3-5 years’ experience in a similar role with experience in Marketing Tag implementation and running multivariate test for insight-based optimisation
Demonstrated experience setting up tags using Enterprise Tag Management Solutions such as Tealium, Google Tag Manager or Ensighten and a good understanding of tag management data layer
Extensive experience working with Adobe Analytics and Target Premium (preferable)
Demonstrated experience working with Tealium, Adobe Analytics, Adobe Target or other tag management and analytic solutions, Microsoft Office (Advanced Excel), Sitecore (desirable), Tealium audience manager and Tealium data access
Experience working with, and having working knowledge of, JavaScript is highly advantageous
Experience working directly with developers in implementing analytic solutions
Experience within an optimisation program aimed at improving onsite conversion.
Experience in online marketing campaigns, across channels including SEO, SEM, Display and Social.
What’s in it for you?
As well as a competitive salary, a range of Bupa benefits and flexible working/ work from home, you’ll be challenged and encouraged to innovate. You will collaborate strongly with colleagues who are committed to delivering exceptional experiences. We trust, respect, and consider everyone, knowing your difference will make the difference.
Discount on our health insurance, travel, car, home, contents, and pet insurance products as well as Bupa services such as Dental and Optical
A ‘People First’ wellness program – SMILE. Provides a range of services such as health coaches, annual skin checks and flu vaccinations, assistance with nutrition, mental and general well-being guides, and product discounts. You will feel happier & healthier for working at Bupa!
At Bupa, we are striving to create and sustain a safe and inclusive workplace. We welcome applicants from all cultural backgrounds, genders, and abilities. If you require any adjustments to participate in our recruitment process, please let us know at the time of your application.