Digital Marketing Coordinator

Get started on an exciting career at Element!
Element employees make a difference in the lives of others every day. We are re-defining the fleet management industry to be people first, then business – delivering on our promise of a superior client experience. This takes hard work and innovation, and we need more like-minded people on our team.
What We Need
We are looking for a Digital Marketing Coordinator to join Element Fleet Management. As the largest pure-play fleet manager in the world, we provide unmatched products and services and solutions to our clients.
At Element, employees play a critical role in delivering value to customers and ensuring an exceptional client experience. We are committed to the success of our clients, employees, and investors by fostering a culture where every employee can make a difference!
Are You:
Someone with expertise in digital tools, platforms, and analytics including proficiency in content management systems (CMS), SEO tools, and web technologies?
An analytical thinker, with demonstrated success in monitoring performance metrics, identifying trends, and making data-informed decisions to improve digital strategies?
As the Digital Marketing Coordinator, you will ensure Element’s digital channels effectively support business goals while delivering an exceptional user experience. This critical role maintains and optimizes the corporate website, intranet, and app content while upholding brand standards, improving SEO rankings, and enhancing engagement across all digital platforms.
A Day in the Life
Digital Channel Maintenance
Work closely with cross-functional teams, including content, creative, automation and IT, to implement digital channel strategy.
Maintain and update the corporate website, corporate intranet, and content used by client-facing apps
Consistently follow Q/A best practice to ensure digital channels are error free, functioning as expected, and align with brand standards
Search Engine Optimization (SEO)
Proactively research SEO keywords using Semrush and other tools to identify opportunities for improved search engine placement
Collaborate with the content team, highlight opportunities to refine and optimize content for search, and make associated content updates
Continuously scan digital channels for broken links, toxic backlinks, errors, and content issues
Performance Monitoring and Reporting
Gather data and generate reports that provide key metrics on digital channels and search performance
Analyze data to identify trends, uncover opportunities, and make data-driven recommendations for improvement
Quality Assurance and Optimization
Monitor the website, application pages and intranet for errors and implement solutions to enhance user experience and functionality
Identify opportunities for content and design improvements to drive traffic and engagement
Innovation
Stay informed about digital marketing trends, SEO best practices, and new technologies
Make recommendations to enhance our digital marketing, staying curious and competitive
Requirements
Post-secondary education in Marketing, Communications, or a related discipline
2+ years of experience in digital marketing, website management, or a related field
Proficiency with SEO tools such as Semrush and analytics platforms like Google Analytics
Familiarity with website CMS platforms (Contentful preferred) with knowledge of HTML/CSS, and basic image editing
Strong organizational skills with attention to detail and the ability to manage multiple projects simultaneously
Strong communication skills in English, both oral and written
Knowledge & Competencies
Technical Proficiency: Expertise in digital tools, platforms, and analytics is essential, including proficiency in content management systems (CMS), SEO tools, and web technologies
Attention to Detail: Ability to ensure all digital content is accurate, consistent, and aligns with brand standards
Analytical Thinking: Strong analytical skills to monitor performance metrics, identify trends, and make data-informed decisions to improve digital strategies
Collaboration: Excellent interpersonal skills to work effectively with various departments, vendors, and stakeholders to achieve digital goals
Adaptability: Flexible and proactive in responding to technological advancements and changing market conditions
Strategic Thinking: The ability to align digital initiatives with overarching business objectives while balancing short-term needs and long-term growth
The hiring base salary range for this position is $62,600 - $86,000 annually. Actual compensation within this range will be dependent upon the individual’s knowledge, skills, experience, equity with other team members, and alignment with market data. Please note that the disclosed salary range is solely for candidates hired to perform work within this geographic location. Candidates hired to work in other locations will be subject to the pay range associated with that location.
What’s in it for You
A culture of innovation, empowerment, decision-making, and accountability
Comprehensive health and welfare benefits that serve the needs of you and your family and foster a culture of wellness (for qualified roles)
Additional benefits and amenities, including paid time-off programs (vacation, sick leave, and holidays) (for qualified roles)
Applicants will be required to undergo a background check only if and after a conditional offer of employment has been extended.
Element Fleet Management and its wholly owned subsidiaries are an equal opportunity employer committed to diversity, equity, inclusion, and belonging. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, gender identity, age, sex, ****** orientation, disability, national origin, Aboriginal/Native American status, protected veterans’ status or any other legally-protected factors. Disability-related accommodations during the application and interview process are available upon request. Should you require an accommodation with our hiring process please send an email to
talentacquisition@elementcorp.com
or call (800) 665-+744.