Digital Marketing Executive

Primary Purpose of the Role:

Work on brand projects and contribute to the creation of digital experiences. Manage work efficiently, generate ideas collaboratively with the team, and must have a passion for content. The Digital Marketing Executive will work across multiple platforms to drive engagement and positive customer behavior.
• Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize the user experience
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Account Execution
• Campaign content creation and overlooking various digital platforms like Facebook, Twitter, YouTube, Pinterest, and Instagram.
• Conducting adequate research & gathering relevant material for interactive content development.
• Develop innovative solutions including content management and maintenance of the brand’s digital platforms.
• Creating an innovative buzz around the brand, its product promotions, launches, and brand-sponsored events.
• Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads, and conversions