Digital Marketing Executive

Digital Marketing

Designation Digital Marketing Executive/Senior Executive

Job Description database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

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Digital Marketing

What you get First-hand exposure to contributing to business growth
• Excellent healthcare orientation
• Opportunity to lead the front-end development efforts
• Working in an agile organization with motivated & passionate team members
• Tremendous room for growth & learning

Desired Skills BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture,

WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Experience 2-3 Years of experience in Digital Marketing
• Healthcare/Pharma background preferred

Industry Type Healthcare / Pharma / Medical devices / Medtech background preferred

Education Degree in Marketing/Digital Marketing/Business Administration

Location Mumbai/Pune

Work You will be joining a dynamic set-up and a high-performing team with proven success
Environment and a super-fun culture with cross-functional diversity and learning.
• Nurturing environment with advanced digital healthcare cosmos with guidance from our

Board members and international alliances.
• You will be truly empowered on-the-job to foster responsibility, independent entrepreneurial ability, and creative thinking.
• You will be supporting improvement of healthcare outcomes globally alongside a passionate bunch of great folks.

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Job Types: Full-time, Regular / Permanent

Pay: From ₹250,000.00 per month

Benefits:
• Health insurance
• Paid time off
• Provident Fund

Schedule:
• Day shift
• Monday to Friday

Education:
• Bachelor's (Preferred)

Experience:
• Digital marketing: 1 year (Required)
• total work: 1 year (Preferred)
• Email marketing: 1 year (Required)