Job Description
Overview
Synoptek
We think globally, act locally. As a Managed Services Provider Synoptek provides world-class strategic IT leadership and hyper-efficient IT operational support, enabling our global client-base to grow and transform their businesses. We are excited to have experienced continuous growth and in keeping with that momentum are seeking to add talent to our team. When you partner with Synoptek, you engage with an ever-growing, ever-evolving IT organization that provides a high-caliber team, result, growth and clarity.
Responsibilities
Digital Marketing Lead
We are seeking an experienced Senior Web and Performance Marketing Executive with 6-8 years of hands-on experience to lead and optimize our web and paid digital marketing initiatives. The ideal candidate will design and execute data-driven performance marketing strategies across multiple channels, manage budgets, and deliver measurable growth in customer acquisition and ROI. You will also play a key role in driving results through the web through advanced analytics, and close cross-functional collaboration.
Key Responsibilities
• Develop and execute comprehensive digital marketing strategies encompassing SEO, PPC, Display Advertising focused on increasing relevant traffic, driving web engagement and generating leads in line with business goals.
• Ensure that our main website remains the high-performing primary marketing vehicle for brand awareness and demand generation by developing and executing a strategic roadmap to ensure all web activities are in service of this goal
• Collaborate with the design and content teams to ensure consistent branding and messaging and develop new SEO-driven web content addressing high-opportunity keywords
• Marketing Campaign Support: Collaborate with campaign teams to create landing pages, campaign tracking, and web-based assets that drive lead generation.
• Web Analytics & Reporting: Monitor website performance, engagement, and conversion rates using Google Analytics and other tools, providing insights, recommendations and tactical execution of enhancements.
• Cross-Functional Collaboration: Work with internal teams and external agencies to align website efforts with broader marketing, branding, and product positioning strategies.
• User Experience (UX) & Information Architecture (IA): Ensure the website is intuitive, engaging, and optimized for conversion by monitoring user behavior and making recommendations for improvements.
• Track, manage, and report on defined digital and website performance KPIs, leveraging insights to optimize strategies and drive improvements.
• Optimize conversion rates and lead generation through A/B testing and performance tracking.
• Project Management: Manage website projects, working closely with designers, developers, and marketing colleagues to implement updates and new features.
Qualifications
Education
• Bachelor’s degree in Computer Science from an accredited college or university
• In lieu of undergraduate degree, the ratio is 1:1 - meaning one year of college equals one year of work experience and vice versa
Experience
• Customarily has at least 7 years of experience in designing and developing based applications with preferably with .net/C# with Angular/REACT utilizing REST API
Skills/Attributes
• Synoptek core DNA behaviors:
• Clarity: Possesses excellent communication skills, makes a concentrated effort to speak the customer’s language. Ability to field questions with concise, well-constructed responses
• OwnIT: Shows integrity, innovation, and accountability in completing daily assignments
• Results: Solutions focused and driven to resolve conflict quickly and precisely. Proactively looks for opportunities to contribute to the company’s business goals
• Growth: Willing to learn and ask questions. Constantly looking for new ways to improve yourself. Ability to adapt and grow in a fast-paced environment
• Team: Embraces both customers and colleagues as team members. Ability to be flexible, respectful, engaged and collaborative
• Ability to understand business requirements and translate them into technical requirements
• Strong knowledge and experience in SQL and a relational database, including the design and use of JSON, etc.
• Familiarity with code versioning tools, such as Azure DevOps, GitHub, etc.
• Strong object-oriented design and development skills
• Ability to provide thought leadership while working closely with Consulting, AppDev, BI teams, BDMs and CAs for pre-sales
• Ability to understand and prioritize the client’s technology needs and drive continuous improvement, user adoption, and business process maturity across different business functions
• Ability to influence stakeholders and work closely with them to determine acceptable solutions
• Advanced technical skills and proven history of leading and supporting successful projects
Working Conditions
We live by the motto ‘work hard, play hard’ and strive to support our employees in both their professional and personal goals. We believe that by hiring the right people, leading process improvement, and leveraging technology, we achieve superior results.
Work is performed primarily in an office or remote environment. Final location determined by business need. May be subject to time constraints and tight deadlines. May require occasional travel.
EEO Statement
We are proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, veteran status, ****** orientation, gender identity, marital status, pregnancy, genetic information, or any other characteristic protected by law and will not be discriminated against on the basis of disability. It is our intention that all qualified applicants are given equal opportunity and that employment decisions be based on job-related factors.
