Digital Marketing Manager

About Job

Zyvka Global Services have partnered with a fast-growing Startup (SaaS), for hiring a Digital Marketing Manager. This is an urgent hiring. The details of the job are mentioned below:

Job title- Digital Marketing/Performance Marketing

Location: Chennai

Type: Full Time

Experience: 3 + years

About the company

A platform that helps unlock the potential of a user's gold instantly. It connects financial institutions with users to provide higher access and the right information at the lowest cost.

we intend to eliminate the unfairness in how most financial systems function today. We fuel aspirations and ambitions and help people realize their dreams throughGold Loanss. Currently operating in Namma Chennai, coming to your city soon!

About The Role
• Set up, ideate, execute and optimize various digital marketing channels and acquisition strategies
• Working with a solid team and build efficient processes that result in great customer experience.

MUST HAVE:
• Appsflyer
• affiliate marketing
• app campaigns for Google, social (FB, Insta, LinkedIn, Twitter),

RESPONSIBILITIES
• Work with various stakeholders across design, content, product and business to understand the product and business metrics
• Identify various organic and paid channels that are relevant to
• Set up performance marketing across channels like Google, Facebook, Instagram, LinkedIn, Twitter, Programmatic, affiliates, etc.
• Create growth strategies and execution plans considering both organic and paid channel
• Create and own channel metrics; define and execute campaigns, work on budgets, efficiency and maximizing ROI
• Run experiments and A/B tests to understand customer behavior and find new audiences who might be interested in offerings
• Work with founding team to understand org goals and create plans to achieve them

SKILL-SETS REQUIRED
• Must have 5+ years of experience working on performance marketing campaigns for consumer products; fintech experience is a plus
• Understand app campaigns for Google, social (FB, Insta, LinkedIn, Twitter), programmatic and affiliate marketing
• Knowledge of using tools like Appsflyer, PowerBI, CleverTap, etc
• Proficient in excel and analytical skills with an analytical mindset; wanting to measure every part of the funnel.

Key Points
• 7-8 years’ experience in Marketing across Affiliate Marketing, Performance Marketing, Influencer Marketing etc.
• Team Handling Role of- 2-4 people team.
• Should have handled a marketing budget of minimum 1.7 crs a year across all platforms.
• Work from Office
• Budget 21-25 LPA.
• Drop Resumes at ridhima@zyvka.com