Digital Marketing Manager

About Lakshya:

Lakshya takes pride in the fact that we are not just educators but are career advisors to our students and are actively involved in our student’s strategic decision making processes. We are committed to providing every possible advantage to our students so that they are able to meet their ambitions. We understand the importance and value of time and money; which is precisely why we make sure that we have the best tutors in the industry and provide access to our unique modules system. Along with this aspirants have a proper method of tracking their Progress.

About the Role:

Manager DM will be responsible for maintaining the Organization’s (brand’s) online presence and sales by working on various marketing campaigns. His/her duties include researching, strategizing with other professionals and creating content for successful campaigns.

• Digital Marketing Manager responsibilities include:

• Maintaining our social media presence across all digital channels

• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising

• Measuring and reporting on the performance of all digital marketing campaigns

Job brief:

Digital Marketing Manager will be expected to implement, track and optimize Lakshya’s digital marketing campaigns across all digital channels.

As Manager DM, you should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Digital marketing managers will work with the marketing team, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.

Responsibilities:

•Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

• Design, build and maintain our social media presence

• Brainstorm new and creative growth strategies

• Identify trends and insights, and optimize spend and performance based on the insights

• Collaborate with internal teams to create landing pages and optimize user experience

• Plan, execute, and measure experiments and conversion tests

• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

• Instrument conversion points and optimize user funnels

• Collaborate with agencies and other vendor partners

• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements/Skills & Abilities required:

• Master’s Degree in marketing or a related field

• Proven working experience in digital marketing

• Highly creative with experience in identifying target audiences and devising digital

Experience: 8+

Location: Kochi