Digital Marketing Manager

21 hours ago
Full–time
We are looking for a talented Social Media Manager to administer our social media accounts. You will be responsible for managing posts and responding to followers. You will manage our company image in a cohesive way to achieve our marketing goals. As a Social media manager, we expect you to be up-to-date with the latest digital technologies (SEO, PPC, Youtube Campaigns) and social media trends. You should have excellent communication skills and be able to express our company’s views creatively. You should be able to handle our social media presence ensuring high levels of web traffic and customer engagement

Responsibilities:
• Perform research on current benchmark trends and audience preferences
• Design and implement social media strategy to align with business goals
• Set specific objectives and report on ROI
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Monitor SEO and web traffic metrics
• Design PPC campaigns for growth
• Collaborate with other teams, like marketing, sales and customer service to ensure brand consistency
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Oversee social media accounts’ design
• Suggest and implement new features to develop brand awareness, like promotions and competitions
• Stay up-to-date with current technologies and trends in social media, design tools and applications

Requirements and skills
• Proven work experience as a Social Media Manager
• Hands on experience in content management
• Excellent copywriting skills
• Solid knowledge of SEO, keyword research and Google Analytics, Semrush
• Knowledge of online marketing channels and PPC
• Familiarity with web design
• Excellent communication skills
• Analytical and multitasking skills