Digital Marketing Manager

Company Description

JUSTDOGS® is India's leading pet care retail store, offering lifetime solutions to meet the needs of your pets with unconditional love. With stores across the country and an online presence, we offer a wide range of products that make pet parenting easy and enjoyable.

We are seeking a highly skilled and experienced Digital Marketing Manager to lead and execute digital marketing initiatives. The ideal candidate will have a deep understanding of the pet care industry, a proven track record in designing and implementing exclusive campaigns, and expertise in managing digital channels such as WhatsApp, email marketing, and e-commerce platforms. This role requires a strategic thinker with a hands-on approach to drive brand awareness, engagement, and sales through various digital avenues.

Responsibilities:

Digital Campaign Strategy:
• Develop and execute comprehensive digital marketing strategies, with a focus on creating exclusive campaigns to promote pet care products and services.
• Identify target audiences and tailor campaigns to resonate with specific consumer segments.

WhatsApp Marketing:
• Design and implement WhatsApp marketing campaigns to engage with customers, provide exclusive offers, and drive sales.
• Utilize WhatsApp Business API features to enhance customer communication and support.

Email Marketing:
• Lead the planning and execution of email marketing campaigns, including promotional emails, newsletters, and automated drip campaigns.
• Segment email lists and personalize content to maximize engagement and conversions.

E-commerce Management:
• Oversee the digital storefront on e-commerce platforms, ensuring product listings are optimized for maximum visibility and conversion.
• Collaborate with the e-commerce team to enhance the online shopping experience.

Data Analysis and Optimization:
• Utilize analytics tools to measure the performance of digital campaigns and e-commerce activities.
• Analyze data to identify trends, customer behaviors, and opportunities for optimization.

Cross-Channel Integration:
• Implement strategies to ensure seamless integration and consistency across digital channels, including social media, email, WhatsApp, and e-commerce platforms.

Budget Management:
• Manage digital marketing budgets effectively, allocate resources appropriately, and optimize spending for maximum ROI.Collaboration with Creative Teams:
• Work closely with the creative team to develop visually appealing and compelling digital assets for campaigns and promotions.
• Stay Updated on Industry Trends:
• Stay informed about the latest trends and innovations in digital marketing and e-commerce within the pet care industry.
• Implement emerging technologies and strategies to stay ahead in the market.

Qualifications:
• Master's degree in Marketing, Digital Marketing, or a related field.
• Proven experience in digital marketing, e-commerce, and campaign management.
• Strong understanding of WhatsApp marketing strategies and best practices.
• Proficiency in email marketing platforms, e-commerce platforms, and analytics tools.
• Creative thinking with the ability to develop unique and exclusive campaign concepts.
• Excellent communication skills and attention to detail.
• Analytical mindset with a focus on data-driven decision-making.
• If you are a digital marketing expert passionate about pets and ready to take on the challenge of driving digital success for our omni channel pet care brand, we invite you to apply and be a key player in our continued growth and success